Heritage Upholstery Ltd

Overview

Heritage Upholstery specialises in the design and manufacture of furniture legs and furniture castors and supplies these, alongside quality upholstery supplies, exclusively through its ecommerce website to both retail and trade customers. The company also stocks thousands of preconfigured furniture components ready for immediate dispatch worldwide.

Objectives

Shooting Star was approached by Heritage Upholstery to help raise its profile and assist with the promotion of the business nationally and internationally. We were also tasked with the management of all its social media accounts, email marketing and PR.

Results

  • Increased the number of followers (by 10% on Twitter & 36% on Instagram) and engagement across all social media channels
  • Increased online sales by 50% (year-on-year comparison)
  • Secured features in trade publications and key media including Cabinet Maker
  • Helped secure funding to support growth and innovation

Shortly after launching an e-commerce site and moving into new premises, I contacted Shooting Star to help promote my business to the right people and take it to the next level. Sharon and Kate understood my plans from the outset and put together a six-month PR and marketing plan to help me engage with my target audience through PR, social media and marketing. 

I’m very grateful for the support they have given me and would recommend them to anyone looking to grow their business.

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