Our Health Heroes

Overview

Our Health Heroes is an awards ceremony sponsored by NHS Health Education England and started in 2016 to celebrate the hard work of healthcare professionals in seven categories across the UK. Shooting Star worked with Our Health Heroes in 2018 to launch an integrated campaign through the effective use of PR, Social Media and event management including an event video.

Objectives

  • To support the launch of the Our Health Heroes 2018 campaign
  • To deliver strategic counsel during the campaign
  • Identify opportunities for Skills for Health representatives
  • Develop relationships with key trade and national journalists
  • Produce press releases to support engagement across offline and online media channels and improve SEO
  • Create social media content for the award ceremony

Approach

Shooting Star worked closely with the Skills for Health marketing manager on the communications campaign for Our Health Heroes 2018.

As well as focusing on the key objectives, Shooting Star offered additional support to the in-house marketing team by building relationships with the sponsors and nominees on their behalf. Preparing the individuals for the public voting process and answering questions ahead of the ceremony and equipping sponsors with content and designs for use on social media.

Alongside the PR, marketing and social media support, Shooting Star worked closely with the photographer and acted as the interviewer for the videographers to capture the necessary imagery and content for the two videos.  

Results

  • 71 pieces of coverage
  • Coverage reach of 1,114,355
  • One TV appearance
  • Social media reach of 164,987 across Facebook, Twitter, Instagram and LinkedIn

As you know, this is the first time we have worked with your company, but Kerri has been great to work with – enthusiastic, committed, engaging and responsive. She suggested things we had not thought of (press pack for winners’ press offices, for instance). She has worked closely with us on this project and to be honest, she has felt like a part of our team and I am now sorry that it is all over!

She brought Emma and Zoe on board at various points to provide support and help and they were equally as great to work with, albeit for shorter periods of time.

Not only that, but Kerri managed a lot of the comms with our shortlisted nominees and winners. From our perspective, she was really emotionally engaged with many of them, made them feel special and some actively sought her out at the event. Her attitude and approach went above and beyond what we would have expected, and she is to be commended for it. She is a real credit to your organisation. 

Close
For our latest news and updates sign up to the newsletter:

Keep an eye on all the latest news by subscribing to our quarterly newsletter.

By completing this form you confirm that you're happy for us to add you to our mailing list. We will not share your details with any third parties and will only use them to keep you up to date with our news & events. Privacy Policy is available for review on our website.