You don’t need to have a killer strategy. You just need to have a strategy!

Many businesses and organisations mistakenly think they are immune from bad publicity, which is why when a negative news story does rear its ugly head, it often has a devastating effect. A badly handled customer complaint, redundancies or an accident in the workplace can all result in a bad news story – and failing to prepare for all eventualities is a recipe for disaster.

Building a brand can be a mind-boggling affair – many companies have no idea where to start when creating a new brand, let alone developing an existing brand. In some ways, building a new brand from scratch when setting up a new company is much easier than developing or diversifying an existing brand.

It’s only February but we’ve already managed to win three new clients! Following on from a successful 12 months in which the team has grown from seven to 10 employees, we've added Snowsport England, Quattro Plant JG Speedfit Kawasaki and Browns Pie Shop to our roster of clients.

Valentine’s Day clichés aside, it’s a good time of year to start thinking about the positive differences your business can make to your own staff and bottom line through internal marketing.

Public relations has a reputation for being somewhat of a dark art, but we think that’s an outdated notion. These steps for constructing a news release are easy to follow and will help you get the coverage you deserve!