When I began my career three decades ago there was a very clear divide between public relations and marketing. The job of an old school PR practitioner was to write news releases, schmooze journalists and use all the tricks of the trade to wangle some decent press coverage for your client or employer. Most press officers had started life as reporters and there were unspoken rules which both sides understood and adhered to.

Marketing has always intrigued me - all the different aspects of it and how it’s constantly changing. Having studied business in both school and college I realised that marketing is something that I’d like to do in the future.

Are you ready for your first job in PR and marketing? If so, we want to hear from you!

A recent study by the CIPR revealed that over a fifth of PRs are diagnosed with mental health issues while 75% said that agency work is the most stressful. So what are we doing as an agency to promote Mental Health Awareness Week?

When you’re running a business it’s important to consider who will be handling your public relations and marketing. Here are some reasons why we think you should consider employing an agency in favour of someone in house.

We have all heard of the old adage “Don’t follow the crowd, let the crowd follow you”, but how can you translate this into winning new business and leading your industry?