From Hallowe’en to Hanukkah, national days are a renowned way to boost your social media strategy and engage with both your target audience and other businesses simultaneously. But does this strategy really boost engagement, or are some crazily specific days just another social media gimmick? Have a read of our blog to find out!

Digital PR is a must-have marketing technique for businesses in an increasingly competitive digital world. In this blog, we’d like to take you through digital PR in depth and discuss how it could help your business expand its customer base and get ahead of the competition.

Since Kate Strawson and Jez Ashberry launched Lincoln’s first PR and marketing agency fifteen years ago, we’ve worked with hundreds of clients large and small all over the UK and overseas.

We have welcomed two new team members in the last month! Amy Harrison has joined the team as an account executive and Sam Clarke has returned to Shooting Star as Digital Marketing Manager after a year working as Marketing Manager at Visit Lincoln.

Instagram is going through some big changes as it battles the big guns of Tik Tok and YouTube. We’ve rounded up some of the biggest and best changes to the platform to keep you up to date and feeling ready to post.

Big hitter Maz Davis has joined us as a Senior Account Manager, heading up several big client accounts as demand for our marketing services grows.