Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!

Facebook and Twitter have recently introduced features that allow anyone (even your competitors) to view your current ads without admin access.

Events such as the royal wedding are not only cause for national celebration, they also present marketing opportunities for businesses up and down the country.

Google Analytics reviews its data retention policy. Here's what you need to know and how to stay GDPR compliant using Google Analytics.