Social media engagement is key in telling you if, how and when people respond to your posts. These responses can help you create more effective content, targeting your audiences’ interests, hobbies and expectations.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!