SEO

Many people now use Google as the main source of information to get their questions answered, so if your company has an online presence and can offer answers to those questions, you are well on your way to a sale or valuable lead.

What is Search Engine Optimisation (SEO)?

SEO is the process of implementing best practices to improve your website and help it rank higher in Search Engine Results Pages (SERPs). Organic search results are the unpaid listings that are generated once someone enters a question into a search engine. These listings are more trusted than paid ads as it is information that has been ranked higher by Google as the most relevant answer to your question.

Google ranks pages on your website by scanning and indexing them based on authority and usefulness to the user. It considers a website’s technical SEO, so how quickly your pages load and if it contains high-quality links to other content, as well as analysing if the on-page content is unique and helpful.

Making small changes to your SEO can make a noticeable impact to your business.

We look at historic website data, search keyword trends, and technical performance and undertake an SEO audit to fully understand the engagement on the pages. We can analyse the results of Google Analytics, focusing on periods of interaction and the visitors to ensure your website is performing effectively, identify positive and negative keywords suited to each target market and review keywords against those of your competitors before forming a strategy to optimise your own site.

If you would like to find out more, get in touch.

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