Marketing support for Charities

We’re a philanthropic bunch and we’ve been supporting local good causes through our Charity of the Year initiative since the early days. Over the past 16 years we’ve helped a multitude of charities to raise their profile, run successful fundraising campaigns and establish social media channels to communicate directly with their supporters.

Third sector clients

In the past we’ve worked for many charitable organisations such as Carers First, Lincolnshire YMCA, Lincolnshire Action Trust, Secret World Wildlife Rescue, the Lincolnshire Refugee Doctor Project, Jerry Green Dog Rescue and Share the Care, while Lincolnshire Action Trust is on our current client roster.

From sending out targeted news releases and managing social media channels to developing crisis communication plans, we offer a bespoke service depending on their aims and objectives.

Charity of the Year

In 2009 we launched our Charity of the Year initiative aimed at smaller charities who would otherwise be unable to afford a PR or marketing agency. Since then, we have supported 16 charities with a year of free marketing and PR support.  

Our chosen charity for 2024 is The Network, a charity that offers free careers advice and support to the young people of Lincoln and Sleaford through individual sessions, projects and events. The team have helped to change the lives of many young people across Lincolnshire since 2016.  

The Network offers tailored advice and support to reduce and remove barriers facing young people, whether this is holistic support or even something more practical such as CV writing.  

Throughout 2024, we are providing The Network with pro bono marketing, PR and digital support to help raise their profile and increase awareness of the important work that they do within our community. The team will also be taking on challenges throughout the year as well as hosting our annual Chippy Quiz to raise funds for this amazing charity. 

Pictured are Niamh Tracey from Shooting Star (centre) with Gabby Wright (left) and Georgia Preece (right) from The Network

Our previous charities

We’re proud to say we’ve supported 16 charities so far through our Charity of the Year initiative. Here’s what they had to say about us.

Shooting Star Charity of the Year BRIC Sports Day 2023

2023 – Building Resilience In Communities (BRIC)

Kerry Gooderham, Chief Executive

“Shooting Star’s generous support means the world to us, and we are truly honoured to have the opportunity to collaborate with the talented and dedicated team. Their commitment to work with BRIC on a pro bono basis, providing PR, marketing and website support throughout the year, speaks volumes about their dedication to making a positive impact in the community. We also extend our heartfelt appreciation for planning and organising the annual Chippy Quiz to raise funds for our charity. This initiative demonstrates not only Shooting Star’s professional expertise but also their genuine commitment to making a difference in the lives of those we serve.”

Shooting Star charity cycle ride for Headway Lincolnshire 2022

2022 – Headway Lincolnshire

Ann-Marie Smith, Co-ordinator and Development Officer

“The team at Shooting Star have helped us with all of our PR and marketing needs throughout the year, including updating our website, designing our 35th anniversary invites, promoting our conference, writing case studies, and writing press releases ensuring that we have received media attention. They have also supported us with fundraising events including cycling from Lincoln to our office in Boston, a charity bucket collecting at Lincoln City FC and their famous annual Chippy Quiz! We cannot thank the Shooting Star team enough for their support.”

2021 – Help Us Grieve (HUG)

Amy Everatt, Founder

“The support from Shooting Star was perfectly timed for HUG as the pandemic threw us all into a wave of obstacles and panic.  “With their help we have managed to keep going, increase our support to families and grow significantly and we couldn’t be more grateful. A huge thank you to everyone at Shooting Star for being incredible with HUG. There is no way we’d have managed it alone through the most testing times all round. What a fantastic team!”

2020 – The Bearded Fishermen

Rick Roberts, Chairman

“Shooting Star has really helped us to raise our profile and increase awareness surrounding mental health. We are a charity that relies solely on donations and fundraising, and Shooting Star has helped us gain vital donations while taking part in their own fundraising challenges to support us. The funds raised are making, and will continue to make, a huge difference. Millie and the team have been great to work with, and we would highly recommend the agency to other charities seeking support and guidance.”

2019 – Help Me, I’m Fine

Helen Cousin, Founder

“Since starting up our charity two years ago we have raised an amazing £35,000 through donations, book sales and events, such as the chippy quiz night. All funds raised go towards THRIVE approach training within schools. So far, we have funded sessions in eight local primary schools as well as two sensory gardens and a sensory room.The support we, as a family and a charity, have received throughout the past two years has been overwhelming and equally heart-warming. I am truly touched by the kindness and generosity we have received.”

2018 – Sophie’s Journey

Stacey Mulcahy, Founder

“I don’t know what I’m going to do without the amazing team at Shooting Star! As someone who runs a charity single-handedly, I am so grateful for all their support.They have taken the pressure off me by helping with things I wouldn’t even know where to start with. For example, they worked to finally get the Sophie’s Journey website up and running, have produced graphics and posters to promote our events, and have helped raise awareness of what Sophie’s Journey is all about.”

2017 – Marmalade Trust

Amy Perrin, Founder

“Marmalade Trust is a loneliness charity and we have been very lucky to have had support from Shooting Star over the past year.
It’s been a great year during which we have launched our first loneliness awareness week, which included a film premiere and various events.  With the help of Shooting star we have received further media attention, including being on BBC Points West, BBC Radio Bristol and BCfm and in Waitrose magazine. Thank you for your support!”

2017 – Children’s Bereavement Centre

Caroline Froggatt, Corporate and Community Engagement Officer

“The team at Shooting Star have been on hand for all our PR needs throughout the year, which for a small charity with limited PR knowledge has been fantastic.
Not only have they given us support but they’ve also given us training and guidance too, ensuring that even after their support ends we’ll be able to go forward with our own PR with a new-found confidence and knowledge. We cannot thank them enough for all they have done to support us.”

2016 – Every-One

Vicky Thomson, CEO

“We have felt so privileged to have been Shooting Star’s Charity of the Year. Their flexibility, support and limitless energy has been priceless to the work of our charity. They have all been stars.”

2015 – YMCA Lincolnshire

Caroline Killeavy – Chief Executive

“We have been so impressed with their efforts that we’re going to retain some of their services on a paid-for basis in 2016.”

2014 – Ethan Maull ‘Up Yours to Cancer’

Sam Maull

“I would like to say a massive thank you to Shooting Star. They have helped us promote many of our fundraising events, some of which they organised themselves.”

2013 – The Ally Cadence Trust

Emma Humphries, Founder

“Thanks to the support of Shooting Star PR we have been able to raise awareness of the genetic disease that is currently incurable.  Their friendly team identified new fundraising ideas for us, as well as promoting the work we do to help affected families. Our annual ball was a fantastic success and we simply can’t thank them enough for their support during 2013, it has been invaluable.”

2012 – Lincolnshire Sports Partnership

Janet Inman, Chief Executive

“The media training that the team [at Shooting Star] provided for our staff and the cutting services we utilised for monitoring our press activity really helped.”

2011 – Candles

Pam Connock, MBE

“I would certainly recommend Shooting Star to any charity that is looking for a helping hand. They worked closely with us as a team to help raise the profile and awareness of Candles and did so with brilliant results.”

2010 – Lincoln Women’s Aid


“We are happy with the work Shooting Star has done for us. They promoted our activities about domestic abuse and helped to create awareness about the issue. They also provided visibility for the march for International Women’s Day amongst other events.”

2009 – KIDS Strut

Phil Greenwood, Community Fundraiser

“KIDS is going strong and still delivering services to enable disabled children, young people and their families to enjoy their lives. We are celebrating our 30 years anniversary of working in Lincoln this year (2009) and we are happy to have benefitted from Shooting Star’s expertise for various event promotions.”

Want to be our charity for 2024?

We understand that small charities often don’t have the resources to promote their services, which is why we launched our charity of the year initiative in 2009. We’ve adopted a charity every year since then by providing free advice and expertise on PR and marketing for 12 months. Get in touch if you’d like to be our charity of the year in 2024!

Get in touch