Writing My Own Destiny

Sixteen-year-old Henry Farnworth from Banovallum School in Horncastle recently spent a week with us on work experience. Part of our mission as a business is to nurture young talent and we are passionate about helping students and graduates explore their options and get a foot on the career ladder. Here’s what Henry had to say about his week at Shooting Star.

With the 2024 General Election fast approaching, political parties are ramping up their digital campaigns to engage with voters on social media. Hermionie Arakliti looks at political engagement on TikTok, the rules governing political content, and the strategies employed by the major parties.

Choosing between an in-house marketing team and partnering with an agency can be an important yet daunting decision to make. Each approach offers unique benefits and challenges so it can be hard to be sure you’re making the right decision. This guide is here to help you make an informed decision about your marketing strategy

April marks Stress Awareness Month, a time to shine a light on the impact stress can have on our lives and explore effective methods for managing it.  

It is estimated that around one in seven people are neurodivergent in some form, whether this be ADHD, autism, dyslexia, dyspraxia, or anything in between. That is around 15% of people in the UK which could include your friends, colleagues, and the people you are marketing to.  

Mother’s Day is a wonderful time to celebrate motherhood, whatever that may mean to you. It is also a great opportunity for many businesses to promote their products and generate new sales. According to Statista, retail spending on Mother’s Day in the UK is projected to reach £1.28 billion. For businesses looking to generate these sales, it is the perfect opportunity for them to launch new creative marketing campaigns.

It’s that time of year: flowers, chocolates, Moonpig card deliveries, and literally anything you could think of covered in red and pink hearts.  
For those in love, it’s a big day, but for the marketeers it’s an even bigger day.

Shooting Star has kickstarted 2024 with two new additions to the team. In this blog we get to know Jacob, our newest recruit… 

Our latest blog comes courtesy of Amy Catherall, a third-year Communications and Public Relations student, who spent a week with us on work experience. After getting to experience the process of crisis communications at first hand during her time with us, Amy shares her tips on how social media can be adopted into your crisis plan… 

After receiving applications from lots of worthy causes, we’re delighted to announce that Lincoln-based charity The Network has been chosen as our Charity of the Year for 2024!