It’s a fast-paced life being Josh Brookes, but it’s all down to hard work, dedication and… milk!

The World Superbike Championship rider has launched the #FuelledByMilk campaign. Josh is spearheading the drive to promote milk as an essential tool for rehydration, refuelling and recovery post exercise and sport. Having ridden bikes for fun and competitively since he was five years old, Josh drinks milk regularly before and after races.

The #FuelledByMilk campaign is backed by Cool Milk – the UK’s leading school milk supplier delivering free and subsidised school milk to children in pre-schools, nurseries and primary schools.

Recent studies show that milk is an excellent way to hydrate quickly after exerting energy. A study from the University of Stirling, recently featured on BBC 1, said that those who drank milk in a trial were hydrated for around four hours. The university was setting out to create a ‘beverage hydration index’ which aims to inform people of which drinks are best to keep them hydrated the longest.

Josh explained: “I’ve always drank milk, from being a child. A lot of the time, athletes who endorse a drink or product might not be a huge fan of what they have written across their clothing or branding, but I actually love milk, I find it refreshing. When I’m home in Australia, one of the first things I reach for is a flavoured milk. However, if I’m in the UK I tend to drink ordinary milk as I prefer it to the flavoured options there.”

“When I was at school we learned about calcium and strong bones. I broke my leg at 6 years old and wanted to get better as soon as possible. I started drinking a lot of milk to aid my recovery and I’ve never really stopped. I’ve not had so many injuries as an adult so maybe my bones have become stronger from all the years of drinking milk!”

Having returned to the World Superbike championships, from British Superbikes Josh

continues to enjoy milk as an important part of his pre and post-racing diet. Most recently

he competed in the Suzuka 8 Hour race in Japan with the Yoshimura Suzuki Team. Josh raced alongside Japanese riders Takuya Tsuda and the legendary Nori Haga, they finished the demanding race in third place.

To find out what’s happening with #FuelledByMilk, follow the campaign via Facebook, Twitter and Instagram.

To find out more about Josh Brookes, follow him on Facebook and Twitter.

Ends

Notes to editors:

• Josh Brookes is an Australian superbike rider from Sydney. He currently rides in the World Superbike Championships for Shaun Muir Racing. During 2015 he raced a Milwaukee Yamaha YZF-R1, winning the British Superbike Championship at the final round of the season at Brands Hatch.
• The full Hydration Index Trial can found in the American Society for Nutrition. The study was funded by a scholarship from the European Hydration Institute (EHI) which is a not for profit foundation established to increase knowledge and understanding of all matters related to human hydration and its effects on health, wellness and performance. Further information about the EHI can be found on its website: http://www.europeanhydrationinstitute.org.

For media information please contact:
Mike Shields
Shooting Star
01522 528540
mike@weareshootingstar.co.uk
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