Forterro/Orderwise - Shooting Star

Event Management

Overview

Orderwise is a dynamic ERP product from Forterro, a provider of software solutions to more than 13,000 small and mid-sized industrial companies in Europe.

The company wanted to stage a month-long roadshow in three UK locations: the North, Midlands and South, close to a hub of existing customers. It wanted to hold full day events with a keynote speaker, presentations, customer panel and product demonstrations.

Objectives

Orderwise Forterro approached Shooting Star to assist in project managing the administrative side of the roadshow.

The aims of the roadshow events were:

Target 100-125 existing customers to attend each event
Communicate the vision of the company and Orderwise product roadmap
Build trust and strengthen relationships with customers through face-to-face engagement
Provide an opportunity for its customers to network and share experiences
Upsell its services

Approach

Shooting Star’s approach was to establish the brief from the client and provide a proposal for all deliverables for each event. The team activated the following with regular check-ins with the client during the three-month planning process:

Event management – planned, activated and tracked the events
Venue search – researched suitable venues for up to 150 delegates, negotiated prices, secured bookings with selected venues, liaised with venue teams regarding itineraries and administration
Logistics – managed and co-ordinated all suppliers and all event logistics including catering, sourcing AV equipment, delegate name badges and health and safety requirements
Attended the three events to ensure timely set-up and smooth running on the day

Results

Delivered three successful roadshow events at great venues – Hatfield Park, UVB Birmingham and Rudding Park, Harrogate
Above average attendance rate – over 70% attendance
Feedback from delegates was so positive that Forterro/Orderwise are considering future roadshow tours:

“Very insightful day at the beautiful Rudding Park – great to see some exciting developments that will power us to the next level” (Gavin Whiley, Marldon Ltd)

“Fantastic day at the Orderwise roadshow learning more about exciting developments and roadmap for the product” (Dron & Dickson)

Find out how we can drive results for your business

I cannot thank the team at Shooting Star enough for their support with our recent roadshows; thanks to their commitment and expertise, we were able to deliver a truly spectacular series of events and we sincerely couldn’t have done it without them.

Their understanding of brand awareness and positioning is second to none and we’ll certainly be partnering with them more in the future. Particular thanks must go to Maz, Niamh, Dan and Sarah who gave their time in person to attend the roadshows, bringing a great deal of fun and support with them.

If you are in need of a team who will adopt your brand as if it’s their own, who know events and will give you 100% of their support and commitment, look no further!

Carrie Tallett Product Manager at Forterro/Orderwise