Helping you to do business better

When you work with us, we become an extension of your team and really get to know your business. This way we can understand what makes you different from your competitors and what persuades your customers to choose you.

About Shooting Star

Shooting Star was set up in 2006 by directors Kate Strawson and Jez Ashberry, who had one aim: to help businesses be more successful by raising their profile and enhancing their reputation. And that is still our mission today. 

Even though the tools we use may have changed, our reason for coming to work in the morning is the same. Nothing makes us happier than reading about our clients’ expansion plans or new business wins in the national news or on social media.

And because our team is made up of ex-journalists, chartered marketers, event managers and experienced PR professionals, we can look after all aspects of your PR and marketing. We know how to create interesting and engaging content that really resonates with your target audience, and we put creativity at the forefront of everything we do. 

Let’s meet for a chat!

Meet our team

Our team is made up of ex-journalists, events, digital and marketing specialists. Each member of the team brings something special to the table. If you’d like to see who you’ll be working with, take a look at our profiles below.

Kate Strawson


Kate studied journalism and worked as a journalist before moving into PR. She set up Shooting Star with Jez in 2006. In her spare time she loves travelling and has backpacked around Australia and New Zealand and hiked along the Great Wall of China. She also enjoys walking her dog Bailey and learning Italian.

Star sign: Scorpio – determined, loyal and resourceful

Jez Ashberry


One of the agency’s founders, Jez was a print journalist before moving into PR and running the press office at the University of Lincoln for eight years. He is pernickety about punctuation and a stickler for good grammar. He’s married with two grown-up kids. He's a dog lover and likes beer, whisky, baking bread, reading, writing, acting and directing. 

Star sign: Pisces – intuitive, creative, caring

Emma Van Nieuwenhuijzen

Senior Marketing Manager

Emma is currently on maternity leave and will be back next year! Emma worked for Unilever while studying PR and co-ordinated their internal brand launches including Lynx, Hellmann's and PG Tips. Most recently she worked in house for a glamping provider at festivals throughout the UK and Ireland. In her spare time, Emma loves to travel, cook, swim, entertain friends and family and walk the open countryside accompanied by her black labrador.

Star sign: Libra – easy-going, optimistic, charming and romantic

Melissa Orchard

Social Media Executive

Mel moved into a social media executive role after working as a senior account executive within our team for a little over a year. She has strong social media experience and a well rounded knowledge of marketing strategies, having worked across multiple B2B and B2C clients. Mel is responsible for our own social media strategy, as well as for managing the social media channels for several of our clients.

Star sign: Aquarius - friendly, independent and inventive

Molly Hare

Account Executive

Molly joined Shooting Star as a comms intern after graduating from Leeds Beckett University with a degree in PR and Journalism. Since then she has worked exclusively for the agency’s longest-established client, the Greater Lincolnshire LEP, and now also provides support for a range of other clients such as website management, copy writing, social media, and event support. In her spare time, Molly is an avid crime thriller reader and enjoys socialising with friends and adding to her growing gin collection!

Star sign: Taurus – loyal, pragmatic, down-to-earth

Maz Davis

Senior Account Manager

Maz studied marketing at De Montfort University and has worked in senior brand marketing roles across the toy, nursery and watch sectors. She works on PR and marketing campaigns across a portfolio of clients and is responsible for account management, communications, digital marketing, event planning and activation. In her spare time she loves travelling, genealogy and walks in the countryside with her terrier Brush.

Star sign: Aquarius – assertive, creative, passionate and honest

Amy Harrison

Account Executive

Amy studied Journalism at Brunel University London before venturing into local government communications. With three years' experience in public sector media and communications, she has strong media relations skills and a wealth of experience with both internal and external engagement. Outside of work Amy is a bit of an 80s film fanatic and enjoys playing netball.

Star sign: Libra - sociable, balanced and easy going 

Sam Clarke DipM ACIM

Digital Marketing Manager

Sam is Chartered Institute of Marketing qualified and holds Associate Membership. He has worked freelance, client and agency side for over ten years in a variety of sectors. Most recently he was Marketing Manager at Visit Lincoln. He’s also worked with various companies providing consulting services for SMEs as far away as Norway. In his spare time Sam loves to be creative with plenty of hobbies such as miniature painting, gardening and DIY.

Star Sign: Libra – Balanced, Fair and Understanding


Senior Office Dog

Hugo is certainly the boss of everyone’s hearts in the Shooting Star office! He charms staff and visitors alike with his big brown eyes and is always keen to finish people’s lunches – apples are his favourite! Hugo is a gentle giant, always available for cuddles and always attempting to make everyone laugh by rolling on his back and pulling silly faces. When he’s not at work he enjoys spending time with his Pig, whether it’s long romantic walks or snuggles by the fire.

Star sign: Pisces – friendly, gentle, wise and romantic


Junior Office Dog

Luna joined Shooting Star in 2019 after moving up to Lincoln from Kent. She’s a cheeky Jack Russell terrier and provides an interesting contrast to Hugo, the senior pooch in the office.

Luna has a very sweet personality and even though she’s a little timid with strangers at first she loves cuddles and having her tummy tickled. When she’s not guarding the office she enjoys chasing her ball on West Common and trying all sorts of food, from cucumber and tomatoes to oranges and bananas.

Star sign: Cancer – tenacious, loyal, insecure

Fancy joining our team?

We’re a fun-loving, caffeine-fuelled bunch with a penchant for all things creative and cake-shaped!

We’re always on the lookout for fresh talent to join our team, and we enjoy helping people to get their feet on the career ladder.

We’ve always offered work experience placements to students and graduates, and we run a paid Rising Star internship scheme for the most promising candidates. So far five of our interns have secured full-time permanent jobs with us, and many now have flourishing careers in PR and marketing.

If you’re interested in any of these opportunities, get in touch by emailing your CV to

What's it like at Shooting Star?
For our latest news and updates sign up to the newsletter:

Keep an eye on all the latest news by subscribing to our quarterly newsletter.

By completing this form you confirm that you're happy for us to add you to our mailing list. We will not share your details with any third parties and will only use them to keep you up to date with our news & events. Privacy Policy is available for review on our website.