Helping you to do business better

When you work with us, we become an extension of your team and really get to know your business. This way we can understand what makes you different from your competitors and what persuades your customers to choose you.

About Shooting Star

Shooting Star was set up in 2006 by directors Kate Strawson and Jez Ashberry, who had one aim: to help businesses be more successful by raising their profile and enhancing their reputation. And that is still our mission today. 

Even though the tools we use may have changed, our reason for coming to work in the morning is the same. Nothing makes us happier than reading about our clients’ expansion plans or new business wins in the national news or on social media.

And because our team is made up of ex-journalists, chartered marketers, event managers and experienced PR professionals, we can look after all aspects of your PR and marketing. We know how to create interesting and engaging content that really resonates with your target audience, and we put creativity at the forefront of everything we do. 

Let’s meet for a chat!

Meet our team

Our team is made up of ex-journalists, events, digital and marketing specialists. Each member of the team brings something special to the table. If you’d like to see who you’ll be working with, take a look at our profiles below.

Kate Strawson


Kate studied journalism and worked as a journalist before moving into PR. She set up Shooting Star with Jez in 2006. In her spare time she loves travelling and has backpacked around Australia and New Zealand and hiked along the Great Wall of China. She also enjoys walking her dog Bailey and learning Italian.

Star sign: Scorpio – determined, loyal and resourceful

Jez Ashberry


One of the agency’s founders, Jez was a print journalist before moving into PR and running the press office at the University of Lincoln for eight years. He is pernickety about punctuation and a stickler for good grammar. He’s married with two grown-up kids. He's a dog lover - though he's currently between dogs - and he likes beer, whisky, reading, writing, acting and directing. 

Star sign: Pisces – intuitive, creative, caring

Emma Van Nieuwenhuijzen

Senior Marketing Manager

Emma worked for Unilever while studying PR and co-ordinated their internal brand launches including Lynx, Hellmann's and PG Tips. Most recently she worked in-house for a glamping provider at festivals throughout the UK and Ireland. In her spare time, Emma loves to travel, cook, swim, entertain friends and family and walk the open countryside accompanied by her black Labrador.

Star sign: Libra – easy-going, optimistic, charming and romantic

Nikhita Keshwara

Account Manager

Nikhita joined Shooting Star in 2017 after graduating with a degree in journalism from Nottingham Trent University. Nikhita supports clients on a day-to-day basis, working on campaigns for a mixture of B2B and B2C organisations across a range of sectors. Nikhita is responsible for daily activities ranging from press release writing, social media management, award writing and generating specialist industry comment to crisis management and event support.

Star sign: Leo – warm, action-oriented and driven. 

Melissa Orchard

Social Media Executive

Mel moved into a Social Media Exec role after working as a Senior Account Exec within our team for a little over a year. She has strong social media experience and a well rounded knowledge of marketing strategies, having worked across multiple B2B and B2C clients. Mel is responsible for our own social media strategy, as well as managing the social media channels for several of our clients.

Star sign: Aquarius - Friendly, Independent and Inventive

Sinead O'Brien

Digital Marketer

Sinead studied at the Peter Jones Enterprise Academy and at the University of Lincoln before working for the Whirlpool Corporation as a brand marketing executive. Before joining Shooting Star, Sinead worked for a global manufacturer, managing its digital marketing and achieving significant online growth. In her spare time, Sinead likes to hit her daily step target, play with her Bengal Rolo, and drink Lidl pink gin.

Star sign: Pisces - compassionate, intuitive and musical

Gemma-Louise King

Account Manager

Gemma has led on PR for Portugal’s largest luxury resort and created national and regional multi-channel marketing strategies and PR initiatives for international bands and artists with one of the UK’s leading outdoor music promoters. Her portfolio also includes branding, communications, media, copywriting and social media. Her spare time is taken up with a host of cultural and sporting interests, long countryside walks with her dogs, and always plenty of music.

Star sign: Gemini - Adaptable, sociable, creative and curious


Office Dog

Hugo is certainly the ‘Boss’ of everyone’s hearts in the Shooting Star office, he charms staff and visitors alike with his big brown eyes and is always keen to finish people’s lunches – apples are his favourite! Hugo is a gentle giant, always available for cuddles and always attempting to make everyone laugh by rolling on his back and pulling silly faces. When he’s not at work he enjoys spending time with his Pig, whether it’s long romantic walks or snuggles by the fire.

Star sign: Pisces – friendly, gentle, wise and romantic


Junior Office Dog

Luna joined Shooting Star in 2019 after moving up to Lincoln from Kent. She’s a cheeky Jack Russell terrier and provides an interesting contrast to Hugo, the senior pooch in the office.

Luna has a very sweet personality and even though she’s a little timid with strangers at first she loves cuddles and having her tummy tickled. When she’s not guarding the office she enjoys chasing her ball on West Common and trying all sorts of food, from cucumber and tomatoes to oranges and bananas.

Star sign: Cancer – tenacious, loyal, insecure

Fancy joining our team?

We’re a fun-loving, caffeine-fuelled bunch with a penchant for all things creative and cake-shaped! If you’d like to join our team, drop us a line with your CV.

What's it like at Shooting Star?
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