Helping you to do business better

When you work with us, we become an extension of your team and really get to know your business. This way we can understand what makes you different from your competitors and what persuades your customers to choose you.

About Shooting Star

Shooting Star was set up in 2006 by directors Kate Strawson and Jez Ashberry, who had one aim: to help businesses be more successful by raising their profile and enhancing their reputation. And that is still our mission today. 

Even though the tools we use may have changed, our reason for coming to work in the morning is the same. Nothing makes us happier than reading about our clients’ expansion plans or new business wins in the national news or on social media.

And because our team is made up of ex-journalists, chartered marketers, event managers and experienced PR professionals, we can look after all aspects of your PR and marketing. We know how to create interesting and engaging content that really resonates with your target audience, and we put creativity at the forefront of everything we do. 

Let’s meet for a chat!

Meet our team

Our team is made up of ex-journalists, international PR, digital, events and marketing specialists. Each member of the team brings something special to the table. If you’d like to see who you’ll be working with, take a look at our profiles below.

Kate Strawson


Kate studied journalism and worked as a journalist before moving into PR. She set up Shooting Star with Jez in 2006. In her spare time she loves travelling and has backpacked around Australia and New Zealand and hiked along the Great Wall of China. She also enjoys walking her dog Bailey and learning Italian.

Star sign: Scorpio – determined, loyal and resourceful

Jez Ashberry


One of the agency’s founders, Jez was a print journalist before running the press office at the University of Lincoln for eight years. He is pernickety about punctuation and a stickler for grammar. He’s married with two grown-up kids and an elderly terrier called Hobbes. He likes beer, whisky, reading, writing, acting and directing. 

Star sign: Pisces – intuitive, creative, caring

Sharon Foster

Senior Marketing Manager

Sharon’s love of marketing developed after graduating from university with a degree in psychology. Sharon, a fully qualified Chartered Marketer, brings a wealth of experience to the team and is on hand to deliver innovative and exciting marketing campaigns. In her spare time, she enjoys spending time with family and a new-found love of running.

Star Sign: Libra – diplomatic, peaceful, romantic and charming

Kerri Saxby

Account Manager

Since joining the team in 2015, Kerri’s enjoyed working with a range of clients including several charities, where she’s called on her previous experience – at The Wildlife Trust – to help them achieve great outcomes, often on smaller budgets. Away from work, Kerri can be found gadding about the countryside on her bike. 

Star sign: Aquarius – independent, enthusiastic, imaginative 

Zoe Lamb

Senior Account Executive

Since joining the Shooting Star team as a Rising Star intern in 2015, tea lover Zoe has earned the nickname of Office Manager owing to her commitment to the general workings of the office! As part of her degree in marketing she spent a year working in internal communications for a global company in Munich.  

Star sign: Aries – enterprising, energetic, optimistic  

Nikhita Keshwara

Account Executive

Nikhita joined Shooting Star in 2017 as a Rising Star intern after graduating with a degree in journalism from Nottingham Trent University. Nikhita produced an award-winning documentary on the impact of parental imprisonment on children and its effect on them. Nikhita enjoys reading healthy eating blogs, trying new foods, shopping and getting together with friends and family. 

Star sign: Leo – warm, action-oriented and driven. 

Luke Thompson

Senior Account Executive

Luke joined Shooting Star in 2018. He recently moved back to his home county of Lincolnshire after five years in the North West. Luke has over three years’ communications experience and has developed PR strategies working with national news organisations. Outside of work, Luke lives in the Lincolnshire Wolds, plays squash and spends time with family.

Pisces: Intuitive, compassionate and wise.

Wale Ajibade

Digital Marketer

Wale joined Shooting Star in 2018 shortly after relocating to the UK. He is passionate about all things digital and has been involved over the years in various digital marketing gigs. He has worked in IT, property, and development (not-for-profit) sectors. When he’s not at work he enjoys reading and spending time with his family.

Star Sign: Virgo - analytical, kind and hardworking.


Emma Van Nieuwenhuijzen

Senior Account Manager

Emma worked for Unilever while studying PR and co-ordinated their internal brand launches including Lynx, Hellmann's and PG Tips. Most recently she worked in-house for a glamping provider at festivals throughout the UK and Ireland. In her spare time, Emma loves to travel, cook, swim, entertain friends and family and walk the open countryside accompanied by her black Labrador.

Star sign: Libra – easy-going, optimistic, charming and romantic

Alexandra Bavin

Business Development Manager

Alex joined the team at Shooting Star in 2018, after returning to Lincolnshire from living in Singapore. She is passionate about developing new business partnerships and relishes getting out and about to attend networking events and find opportunities to forge relationships with new clients. Away from the office Alex loves spending time with her family, including the faithful family pooch, Barnaby.

Star sign: Aries – enterprising, energetic, optimistic 

Fancy joining our team?

We’re a fun-loving, caffeine-fuelled bunch with a penchant for all things creative and cake-shaped! If you’d like to join our team, drop us a line with your CV.

What's it like at Shooting Star?
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