Helping you to do business better

When you work with us, we become an extension of your team and really get to know your business. This way we can understand what makes you different from your competitors and what persuades your customers to choose you.

About Shooting Star

Shooting Star was set up in 2006 by directors Kate Strawson and Jez Ashberry, who had one aim: to help businesses be more successful by raising their profile and enhancing their reputation. And that is still our mission today. 

Even though the tools we use may have changed, our reason for coming to work in the morning is the same. Nothing makes us happier than reading about our clients’ expansion plans or new business wins in the national news or on social media.

And because our team is made up of ex-journalists, chartered marketers, event managers and experienced PR professionals, we can look after all aspects of your PR and marketing. We know how to create interesting and engaging content that really resonates with your target audience, and we put creativity at the forefront of everything we do. 

Let’s meet for a chat!

Meet our team

Our team is made up of ex-journalists, events, digital and marketing specialists. Each member of the team brings something special to the table. If you’d like to see who you’ll be working with, take a look at our profiles below.

Kate Strawson


Kate studied journalism and worked as a journalist before moving into PR. She set up Shooting Star with Jez in 2006. In her spare time she loves travelling and has backpacked around Australia and New Zealand and hiked along the Great Wall of China. She also enjoys walking her dog Bailey and learning Italian.

Star sign: Scorpio – determined, loyal and resourceful

Jez Ashberry


One of the agency’s founders, Jez was a print journalist before moving into PR and running the press office at the University of Lincoln for eight years. He is pernickety about punctuation and a stickler for good grammar. He’s married with two grown-up kids. He's a dog lover - though he's currently between dogs - and he likes beer, whisky, reading, writing, acting and directing. 

Star sign: Pisces – intuitive, creative, caring

Sharon Foster

Senior Marketing Manager

Sharon’s love of marketing developed after graduating from university with a degree in psychology. Sharon, a fully qualified Chartered Marketer, brings a wealth of experience to the team and is on hand to deliver innovative and exciting marketing campaigns. In her spare time, she enjoys spending time with family and a new-found love of running.

Star Sign: Libra – diplomatic, peaceful, romantic and charming

Alexandra Bavin

Business Development Manager

Alex joined the team at Shooting Star in 2018, after returning to Lincolnshire from living in Singapore. She is passionate about developing new business partnerships and relishes getting out and about to attend networking events and find opportunities to forge relationships with new clients. Away from the office Alex loves spending time with her family, including the faithful family pooch, Barnaby.

Star sign: Aries – enterprising, energetic, optimistic 

Kerri Saxby

Account Manager

Since joining the team in 2015, Kerri’s enjoyed working with a range of clients including several charities, where she’s called on her previous experience – at The Wildlife Trust – to help them achieve great outcomes, often on smaller budgets. Away from work, Kerri can be found gadding about the countryside on her bike. 

Star sign: Aquarius – independent, enthusiastic, imaginative 

Zoe Lamb

Account Manager

Since joining the Shooting Star team as a Rising Star intern in 2015, tea lover Zoe has earned the nickname of Office Manager owing to her commitment to the general workings of the office! As part of her degree in marketing she spent a year working in internal communications for a global company in Munich.  

Star sign: Aries – enterprising, energetic, optimistic  

Nikhita Keshwara

Account Executive

Nikhita joined Shooting Star in 2017 as a Rising Star intern after graduating with a degree in journalism from Nottingham Trent University. Nikhita produced an award-winning documentary on the impact of parental imprisonment on children and its effect on them. Nikhita enjoys reading healthy eating blogs, trying new foods, shopping and getting together with friends and family. 

Star sign: Leo – warm, action-oriented and driven. 

Emma Van Nieuwenhuijzen

Senior Account Manager

Emma worked for Unilever while studying PR and co-ordinated their internal brand launches including Lynx, Hellmann's and PG Tips. Most recently she worked in-house for a glamping provider at festivals throughout the UK and Ireland. In her spare time, Emma loves to travel, cook, swim, entertain friends and family and walk the open countryside accompanied by her black Labrador. Emma is currently on Maternity leave and will be back in 2020.

Star sign: Libra – easy-going, optimistic, charming and romantic

Sam Clarke

Digital Marketer

Sam joined Shooting Star in 2019. He has a background in advertising and marketing, working for international clients in video before settling in Lincoln in 2016 where he moved into marketing and began working for agencies and local businesses. He is currently studying a Diploma in Professional Marketing at the Chartered Institute of Marketing. In his spare time Sam reads too many marketing books and research papers. He also loves the arts and sciences.

Star Sign: Libra – Inquisitive, kind, hard working


Office Dog

Hugo is certainly the ‘Boss’ of everyone’s hearts in the Shooting Star office, he charms staff and visitors alike with his big brown eyes and is always keen to finish people’s lunches – apples are his favourite! Hugo is a gentle giant, always available for cuddles and always attempting to make everyone laugh by rolling on his back and pulling silly faces. When he’s not at work he enjoys spending time with his Pig, whether it’s long romantic walks or snuggles by the fire.

Star sign: Pisces – friendly, gentle, wise and romantic


Junior Office Dog

Luna joined Shooting Star in April 2019 after moving up to Lincoln from Kent. She’s a two-year-old Jack Russell terrier and provides an interesting contrast to Hugo, the senior pooch in the office.

Luna has a very sweet personality and even though she’s a little timid with strangers at first she loves cuddles and having her tummy tickled. When she’s not guarding the office she enjoys playing with her frisbee on West Common and trying all sorts of food, from cucumber and mushrooms to oranges and bananas.

Star sign: Cancer – tenacious, loyal, insecure

Melissa Orchard

Senior Account Executive

Melissa joined Shooting Star from Champions PR in Loughborough. She has strong media relations and social media experience working across multiple B2B and B2C clients. Previous to this Melissa worked for Wrangler during her university placement year in Belgium, keeping daily communication with PR agencies across eight countries and overseeing the creation of press releases and digital copy.

Star sign: Aquarius - Friendly, Independent and Inventive

Fancy joining our team?

We’re a fun-loving, caffeine-fuelled bunch with a penchant for all things creative and cake-shaped! If you’d like to join our team, drop us a line with your CV.

What's it like at Shooting Star?
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