In 2015 Shooting Star took over management of Mon Ami’s Facebook page and added a Twitter account to boost its social media presence and cross-link between platforms. We also commissioned high-quality photography across all sites for use on the web and in PR activity.
We sat down with Mon Ami to develop a rolling 12-month plan of PR activity, focusing where possible on the activities of the children to highlight the outstanding service provided. We also took responsibility for updating the website on a regular basis with news, events and imagery.
Another successful tactic has been award submissions: Shooting Star now identifies awards schemes and submits entries on behalf of Mon Ami, and the company was shortlisted at three separate awards events in 2017 alone. In November 2017 Mon Ami won two awards at the NMT National Nursery Awards in London.