Truelove Property & Construction

Overview

Truelove Property & Construction is a well-established family business based in Lincoln which builds and markets residential property. The company has a farming subsidiary and a property rental arm (Truelove Property Lettings) based in Nottingham but wanted to boost its reputation in the residential property market. 

In 2017, the firm approached Shooting Star to raise its profile with support from Sophie Barrett, who had recently been appointed to lead on sales, marketing, advertising and customer relations. Even though the company was established in 1968 it had a relatively low profile. On behalf of directors Paul and Barrie Truelove, Sophie had asked for help with building awareness of the business locally and regionally.

Objectives

Truelove Property & Construction tasked Shooting Star with raising the profile and enhancing the reputation of the company to support its overall marketing strategy.

Through traditional PR-led activity, the main objectives were to:

  • Promote the company to target audiences including home buyers, sellers and renters
  • Generate coverage in regional and national property and construction media by writing and distributing regular, targeted and newsworthy press releases 
  • Increase and strengthen the company’s social media presence across the relevant channels including Twitter, Facebook and Instagram
  • Write regular blogs to attract more visitors to the website via social media 
  • Identify and enter awards in the property sector to raise Truelove’s profile 
  • Market new housing developments at different sites across Lincolnshire

Approach

To fulfill the objectives, we conducted thorough research to build new contacts to ensure positive and constructive relationships with target media.

We also forged a close working relationship with Truelove’s in-house marketing assistant to co-ordinate PR, marketing and social media activity. We issued regular news releases to highlight the company’s achievements, including award wins, and pitched the directors to comment on topical industry news such as the Budget which led to Barrie Truelove being interviewed on Channel 5 News. We also commissioned photography, promoted new housing developments and conducted a campaign to celebrate the firm’s 50th anniversary celebrations. 

Results

From mid-February 2017 to mid-May 2018 we:

  • generated 75 items of coverage 
  • secured a television appearance on Channel 5 News (stamp duty comment) 
  • increased Twitter followers by more than 200% 
  • increased Instagram followers by more than 300% 
  • wrote 15 news releases
  • produced 20 blogs 
  • entered eight different awards – shortlisted for three and won two


Shooting Star has its roots in Lincolnshire and where possible we try to source locally; as a family-run company we know how important it is to support each other. 

Knowing that Shooting Star is a well established company, and seeing the expertise of the team up close, made the decision easy for us.

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