Overview

The Greater Lincolnshire Local Enterprise Partnership is a public-private partnership led by the business community which works to drive the Greater Lincolnshire economy and promote sustainable growth in the area. It is one of thirty-eight LEPs across England which were created in 2010.

Approach

We have worked as the retained PR agency for the Greater Lincolnshire LEP since 2012. In that time we have worked closely with LEP officers, LEP board members, the Chief Executive and the Chair Ursula Lidbetter OBE and provided a comprehensive communications service.

At the beginning of the contract our initial brief was to deliver stakeholder mapping and stakeholder engagement for the new organisation. Following that first phase of work we developed a marketing and communications plan, working closely with Optima Design.

Our comms activity now encompasses media relations, news releases, reputation management, press office, stakeholder communications, social media, digital marketing, strategic consultancy, training, copywriting and event support.

Working with the LEP means also working with a diverse range of high-level partners, including local authorities, Government departments, universities and colleges, other LEPs and the national LEP Network.

Objectives

  • establish the LEP in the public consciousness as a dynamic and influential organisation
  • identify and engage with key stakeholders crucial to the success of the LEP
  • play a role in building successful links with key partner organisations
  • raise the profile of the LEP and its work in local, regional and national media
  • raise the profile of the LEP and its work in digital and social media
  • communicate the aims and achievements of the LEP to people and businesses in Greater Lincolnshire
  • advise the LEP on strategic comms and news management issues
  • provide an effective press office service for journalists interested in the work of the LEP
  • establish the LEP website as a source for news, information and advice
  • support the LEP in growing its events, in particular the annual conference

Results

  • 4,045 articles or mentions about the LEP in the media in the first seven years – an average of 48 every month
  • Built up Twitter followers from zero to over 6,000 since beginning of contract
  • Engagement for Twitter posts regularly over 1%
  • Helped the LEP to grow its annual conference to become the area’s leading business event with an attendance of 500+
  • Invited by 10 Downing Street, Cabinet Office, 10 Downing Street and the LEP Network  to give a presentation on best practice in LEP comms in 2013

Shooting Star have consistently offered a very supportive, responsive, and high-quality PR and comms service to the LEP and are able to clearly reflect our brand values and messages. Their support to our organisation is crucial, and they form part of a wider core team in delivering our prestigious annual LEP Conference.  In short, Shooting Star offer a dependable, knowledgeable and safe pair of hands.

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