Rollalong

Overview

Rollalong is the largest permanent offsite construction company in the south of England, based in Dorset.

Rollalong has been designing and constructing bespoke modular buildings for defence, educational and residential clients for more than 50 years, and in 2019 completed a £1.1 billion Ministry of Defence Army Basing Programme across Salisbury Plain.

Objectives

Rollalong approached Shooting Star in 2019 to help the company share its news and industry accomplishments with a wider national audience.

The aim was to target specific publications and audiences with key sector news, including an important new partnership with housing association Magna that has begun developing 600 new affordable homes for 2019/20.

Approach

Shooting Star identified key publications and target audiences for Rollalong and put together a strategy that would boost the company’s reach through traditional PR coverage, delivering information to the local and national media while also aiming news at business titles. Shooting Star also monitored and developed content for coverage across social media channels, targeting specific consumer audiences and raising their engagement levels month after month.

Results

Over the first four months of working with Rollalong we successfully:

  • secured 20 items of coverage in local and sector-specific publications
  • achieved coverage valued at more than £23,500
  • reached an audience of more than 926,000
  • increased interaction and engagement across social media each month
  • built up an audience and increased follower numbers and impression values to the highest they’ve ever been

The team at Shooting Star have been instrumental in helping to develop our profile, industry connections and communications strategy over the last five months.

They are now responsible for our social media, traditional PR, media relations and marketing activity and also support us with business development. We have been impressed by their level of experience, knowledge of the wider sector and ability to put Rollalong at the forefront.

It’s been a great journey so far and we look forward to our continued relationship as we head into an exciting stage of development for Rollalong.

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