Our initial strategy was a blend of proactive PR work and business development consultancy utilising our excellent connections in the construction sector. We identified key publications and target audiences for Rollalong and put together a strategy that would boost the company’s reach through traditional PR coverage, delivering information to the local and national media while also aiming news at business titles. We also provided expert intelligence and advice on industry trends, upcoming events and useful connections.
Since the Covid-19 pandemic we have been working closely with Rollalong’s newly appointed Business Development Manager to plan and deliver a comprehensive marketing strategy and PR plan. This is a wide-ranging service which includes marketing collateral, website management, SEO, social media, PR, videography and more.