Forbes Burton - Shooting Star

Overview

Forbes Burton is a Grimsby-based rescue and insolvency specialist. It works with companies that are struggling with HMRC arrears, debt and business finance issues. Formed in 2009, Forbes Burton acts as a consultancy, aiming to offer amicable solutions to those who can recover from their situations and offering a sympathetic, sensitive process to those who need to close or wind up their operations.

Director Rick Smith and Marketing Manager Chris Leadley already invested heavily in SEO, digital marketing and a responsive website.

Objectives

Forbes Burton approached Shooting Star in December 2017 to improve its brand awareness locally, regionally and nationally through traditional PR services as a complement to its existing marketing activities.

The company also wanted to increase enquiries from potential clients and partners such as solicitors, accountants and independent business advisors.

Approach

Shooting Star devised a traditional PR plan to promote the company, using CSR and business-facing news items and stories as well as advice features.

We quickly established a working relationship that meant Rick and Chris were available to comment on current affairs and issues unrelated directly to insolvency. As a result, the nature of the PR services and brief changed to more spontaneous and proactive PR work. This has worked particularly well as Rick has expert advice to dispense on a variety of subjects.

Results

Thanks to Shooting Star’s connections and hard work, MD Rick Smith has become a resource for journalists and feature writers. Rick has appeared on Estuary TV, BBC Radio Lincolnshire, BBC2’s Victoria Derbyshire Show and on the Sky News Daily Politics show with Adam Boulton.

Forbes Burton has also been called upon to contribute to the Daily Express, Professional Builder, CityX, Global Banking & Finance Review, People Management, Credit Connect and many more.

From January to July 2018 we secured 46 articles for Forbes Burton, reaching an audience of more than 1.7 million.

After having met several PR service providers, we engaged in the services of Shooting Star in December 2017. We have found them to be very proactive, creative and open-minded. They have been successful in getting us into many publications, including local and national TV. Their PR work has contributed to a huge increase in our web and media presence and has helped us create leads into new businesses. I can highly recommend Shooting Star if you need help with your PR efforts.

Rick Smith Managing Director – Forbes Burton