OrderWise is a Lincolnshire-based software company employing more than 180 people who build, sell and maintain highly scalable software for a range of industries. Starting in software for warehousing, the company has now expanded to nearly all aspects of the retail and e-commerce supply chain. OrderWise has customers throughout the UK and across the world.


OrderWise approached Shooting Star in 2015 to seek an increased profile locally and nationally. No PR or publicity had been conducted before and it was felt that more needed to be made of the company’s success and activities. The aim was to attract larger clients and to be known in the region as a fantastic employer, a cutting-edge tech firm and a forward-thinking and engaging business.


Shooting Star identified key target audiences for OrderWise and decided on a strategy that included boosting the company’s reputation through traditional PR coverage, aiming at the local press, business press and regional titles. Approaches were also made to national titles and outlets. Shooting Star also recommended that the company enter multiple awards in order to quickly enhance its reputation among clients, potential staff and the industry in general.


  • From a standing start, OrderWise has received more than 270 articles in print and online since October 2015.
  • OrderWise has been nominated or has won more than 20 awards across five different awards ceremonies since 2015.
  • Managing Director David Hallam has become a regular guest speaker at events, panels and within regional education.

Shooting Star are a great team to work with. They understand our product and have worked with us during a time of great change. Throughout that time they have been supportive and have provided excellent advice along the way. We are regularly in the local press and have even been featured nationally with their help.

We would recommend Shooting Star to anyone looking to boost their reputation or increase awareness of their product or brand.