Secret World Wildlife Rescue, established in 1992, is one of the leading animal rescue charities in the South West. Each year it admits over 5,000 animals of all kinds and species – from birds to badgers. The charity is fully reliant on funds from the public. Shooting Star began working with Secret World in 2016.
We based a large proportion of our PR activity on the thousands of animals the charity manages to save each year. From day one, we ensured our media lists were correctly targeted and curated for the type of content intended for distribution. As well as creating regional media lists, we also created national media lists for news releases with a national focus.
We put a strong emphasis on PR photography for this client. A picture speaks a thousand words and sending releases with good pictures improves the chances of securing coverage online and in print.
Secret World has a strong online presence with over 25,000 Facebook likes. This proved to be an asset for the charity when seeking donations directly from supporters. By taking an integrated approach, our PR strategy was complemented by the charity’s online fundraising campaigns which we supported with strategic advice, copywriting for social media posts and campaign delivery.
We used Shooting Star for two years and found that our publicity greatly increased. The ability to make press releases more attractive to publishers and giving us the statistics enabled us to see the value of our coverage, which helped us tremendously in showing the ability of our fundraising team in all aspects of media streams.
