Businesses in Nottinghamshire and Lincolnshire can now do business better online thanks to Google training event organised by PR and marketing agency Shooting Star and Newark & Sherwood District Council.  

Ann-Marie Ivanova, from Up Skill Digital on behalf of the global internet giant, delivered three sessions covering social media strategy, an introduction to digital marketing and guidance on getting a business visible on Google, to more than 80 people at the Everyday Champions Centre in Newark.

Guests from a variety of businesses were invited to attend by event partners Shooting Star, Newark & Sherwood District Council, Invest Newark & Sherwood and Robert Jenrick MP.

Robert Jenrick MP said: “When Google came to Newark last year it was a huge success and I’ve watched with interest the progress many of the delegates have made in embracing social media, refining their websites, improving SEO and generally embracing digital technology in ways they hadn’t previously thought of.

“It’s hugely important in this technological era that organisations embrace digital technology and understand how the internet can help them grow their business and find new customers; this event is absolutely essential for that.”

“I’m really grateful to Kerri Saxby and Shooting Star for organising this event with Google for the benefit of the region.”

The event is the first of its kind organised by PR and marketing agency Shooting Star. After establishing the agency’s Newark office in April, Senior Account Manager Kerri Saxby invited Google Digital Garage to return to the town to share practical digital marketing tips with more businesses, following the success of Google’s Market Town Tour in November 2018.

After attending the previous workshop and speaking to other organisations in the region, Kerri realised that more training was needed locally to help businesses better understand digital marketing and how to use it effectively.

“As a professional working in the PR, marketing and digital sector, I help clients from across the country grow their businesses online.

“A common misconception is that digital marketing is only about social media, which is why I’m so pleased that Google has covered a wide range of topics here today – from the basics of getting a business online to promoting your products and services through online advertising.

“Newark is thriving and has a good mix of industries. It was great to see so many people from the town here today as well as those from further afield.   

“I’ve really enjoyed working with our local MP, Newark & Sherwood District Council and Invest Newark & Sherwood, to put this event on for the town, I can’t thank them enough for their support.”

To find out more about Shooting Star, visit: weareshootingstar.co.uk