A revolutionary shopping app that alerts shoppers about exclusive offers and discounts via their mobile device has been launched.

SaveAsYou is an innovative, location-based app that is free and easy-to-use for shopping centres and customers. It is compatible with iOS and Android platforms and available to download on the App Store and Google Play.

SaveAsYou is brought to the market by Kal Group, a leading digital marketing agency based in Gainsborough, Lincolnshire. Kal Group has commissioned PR agency Shooting Star to raise awareness of SaveAsYou among UK shopping centres, retailers and consumers.

Andrew Wood, CEO at Kal Group, said: “SaveAsYou has been in development for two years and it’s great that the app is now out there and live.

“We have commissioned Shooting Star to sit alongside our £100,000 initial launch budget to assist with the exposure of the new app to both retailers and the public. It’s going to be a jam-packed year with so much to get done and so many shopping centres to launch the app in but, just like us, Shooting Star is looking forward to the challenge.”

Kal Group has a fantastic track record of app development – its award-winning app team has created more than 100 apps including StompBox, which was featured on an Apple TV advert.

In early 2014, Kal Group acquired pre-eminent mobile app and software development businesses, Limelight Software and 4Pockets to broaden their reach in their market and increase the solutions that they can offer clients.

Ends

Notes to editors:

SaveAsYou
• Visit the SaveAsYou website
• Download the SaveAsYou app on the App Store
• Get the SaveAsYou app on Google Play

Kal Group
• Kal Group is the UK’s leading marketing agency for the mobile leisure industry.
• Kal Group was awarded Best Use of Innovation/Technology at the 2014 Gainsborough Business Awards.
• Kal Group is based at The Pattern Store at Marshall’s Yard Retail Park in Gainsborough, Lincolnshire.

Shooting Star
• Shooting Star was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
• The agency is based in Lincoln and Bristol (Castlemead) and works for public and private sector clients across a wide range of divisions including professional services, high-tech, digital, education, childcare, hospitality and tourism, property, construction, retail and manufacturing.
• It offers a full range of PR, marketing, digital media and editorial services and is a Quality Assured supplier on the East Midlands Service Provider Register www.embrokerage.com
• Shooting Star won a gold award in the STEM Campaign category and a silver award in the Community Relations campaign category at the 2015 CIPR Pride Awards (Yorkshire & Lincolnshire) in November.

For media information contact:
Jonny Hall
Shooting Star
01522 528540
jonny@weareshootingstar.co.uk
[KalGroup01SaveAsYou]