Shooting Star Awarded Heritage Lincolnshire Contract
Leading PR, marketing and digital agency Shooting Star has won a contract with Heritage Lincolnshire to promote the restoration of the Grade II listed Old King’s Head in Kirton near Boston.
The former coaching inn will be renovated and re-opened as a luxury B&B and café with a micro-brewery and a number of independent boutique shops.
Heritage Lincolnshire, which aims to ensure that the special character and significance of Lincolnshire’s heritage is conserved, purchased the building in 2016.
Financed by the National Lottery Heritage Fund, the project is expected to be completed by spring 2020.
Liz Bates, outgoing CEO of Heritage Lincolnshire, said: “We are thrilled to appoint Shooting Star to lead on the PR and marketing of The Old Kings Head in Kirton. This project has been a labour of love over the last five years and we are excited to be opening it to the public in the spring of next year.
“Thanks to the National Lottery Heritage Fund and the support of the local community, works are well under way and are looking fantastic. We are confident that Shooting Star will help to raise the profile of the project, bring an influx of journalists to the area and shine a spotlight on the brilliant heritage projects we have in Lincolnshire.”
Historically a coaching inn dating back to 1599, The Old King’s Head fell into a critical condition owing to a lack of repairs and maintenance over the last 25 years.
Earlier this year a comprehensive programme of conservation repairs began to prevent the loss of this nationally significant building.
Heritage Lincolnshire hopes that the restoration will bring the local community together by developing a range of new opportunities and activities within the building for people to engage with.
Alex Bavin, Business Development Manager at Shooting Star, commented: “We are delighted to have won this contract and are proud to be involved in a project that highlights the importance of maintaining and conserving Lincolnshire’s heritage.
“Our first priority is to work closely with our partners Root Studio to create stylish branding and a website for The Old King’s Head. We then plan to raise the profile of this incredible project by securing regional and national media coverage.”
To find out more about The Old King’s Head and other Heritage Lincolnshire projects, visit: www.heritagelincolnshire.org
To find out more about Shooting Star, visit: weareshootingstar.co.uk
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Notes for editors:
- Shooting Star was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
- Based in Lincoln and Newark, Shooting Star works for local and national public and private sector clients across a wide range of industries including education, leisure and tourism, property, retail, finance, manufacturing and construction.
- The company offers a full range of PR, marketing and digital services.
- Shooting Star has been shortlisted in the CIPR PRide Awards every year since 2010.
- In 2015, the agency won silver and gold in the Community Relations Campaign and STEM Campaign categories respectively at the Yorkshire and Lincolnshire CIPR PRide Awards. Then, in 2017 it was awarded silver in the Yorkshire and Lincolnshire region and gold in the South of England and Channel Islands region in the Arts, Culture or Sport Campaign category.
- It was also a finalist in the Digital Marketing Campaign of the Year category at the 2017 Lincolnshire Digital & Tech Awards.
