Award-winning PR, marketing and digital agency Shooting Star has been hired by The Hive in Skegness, one of the UK’s most diverse entertainment hotspots.

The agency, which has a UK-wide client base, will be delivering a full suite of strategic and creative PR, marketing and digital activity, with special event planning for the unveiling of seven new bars at the complex over the summer including an exciting new Supercar VIP lounge and ice bar.

Based in the heart of Skegness, one of the most popular seaside destinations in the UK, The Hive is a multi-million-pound nightlife complex, home to a variety of bars and clubs including Buster’s Fun Pub, Gilly’s Rum and Reggae Bar, Kush Nightclub and Tantra Cocktail Bar.

Over the coming months The Hive will be unveiling its latest additions to the Skegness nightlife scene with the launch of a new Supercar VIP Lounge in June and a phenomenal Ice Bar Experience – the only one of its kind in the UK – at the end of July.

These will be the first of many new diversely themed hotspots set to open at the complex over the summer, adding to the existing venues and ensuring there is something for every taste. Once complete, the complex will comprise a total of 10 unique venues.

The Hive has appointed Shooting Star to deliver a multi-faceted PR and marketing strategy, develop its digital marketing and social media platforms, and work on several special events including press launches and bar openings.

This comes at an exciting time for the complex and its team as it enters a new phase of business growth, broadening its venue offerings and continuing to ensure that it remains first choice for locals, holidaymakers and partygoers as well as one of the UK’s most referenced seaside entertainment sites.

Taj Bola, owner of The Hive, said: “We are building on the success of the existing venues, some of which have benefited from a refresh and new plans during the pandemic-induced closures, by unveiling fantastic new bars for the summer.

“Now more than ever there is a need for a diversity of entertainment and people are hungry for normality to return and to be able to enjoy themselves. The Hive already offers exceptional nightlife entertainment and has established many fans, and now we are excited to be able to maximise the space and take the complex to a new level.

“We have appointed Shooting Star to support us with our communications so that we can ensure that everyone is aware of just how much is on offer here in Skegness. We want people to join us in not only celebrating the existing bars and clubs we all know and love, but also looking forward to experiencing the many exciting things we have planned for the summer to enjoy the new venues as they are each unveiled.

“The Supercar Lounge is our next big opening and Shooting Star will be working with us on a very special launch which promises plenty of fun and attention-grabbing moments. As we go forwards, we will work together on the unveiling of the other venues yet to be announced.”

Shooting Star is an established agency that works for clients including the south of England’s largest offsite design and build contractor Rollalong and leading glass packaging manufacturer Beatson Clark.

For more information about Shooting Star visit: weareshootingstar.co.uk or follow the company on Facebook, Twitter and Instagram.

For further information about The Hive follow the company on Facebook and Instagram.