Shooting Star Supporting Sophie’s Journey in 2018
Award-winning PR and marketing agency Shooting Star will be following Sophie’s Journey as its charity of the year for 2018.
The agency, which is based in Lincoln, will offer the charity PR and marketing services free of charge as well as taking part in fundraising activities over the next 12 months.
Sophie’s Journey was initially created in 2014 to fulfill the wishes of Lincoln schoolgirl Sophie Robinson. At the time the 11-year-old was receiving treatment for a brain tumour, and her aim was to fund raise for the Children’s Brain Tumour Research Centre in the hope that no other child would have to repeat her experience.
Over the course of two years Sophie and her family raised just under £50,000. Sadly, Sophie lost her fight in 2016, but her family registered Sophie’s Journey as a charity in memory of her spirit and inspiration. They now work to provide children in Lincolnshire suffering with cancer with a short seaside holiday with their families.
The charity has already bought one static caravan in Mablethorpe and is currently fundraising to buy another which will be fully adapted for children with disabilities.
Stacy Southwell, founder of Sophie’s Journey, said: “We got the idea for the charity after we were given a holiday in Mablethorpe shortly after Sophie completed radiotherapy. It’s so important for these children and their family to have a break in between treatments, and more importantly, for them to feel like children again.
“We’re really looking forward to working with Shooting Star to raise our profile, reputation and credibility and to benefit from the kind of expertise that will enable us to continue to grow.”
Kate Strawson, Director of Shooting Star, said: “As a company we are passionate about giving something back to the community and since 2009 we’ve been helping charities in Lincolnshire that otherwise wouldn’t be able to afford ongoing PR and marketing activity.
“We had many applications this year but the one that touched the hearts of all the team at Shooting Star was Sophie’s Journey, and we’re delighted to be able to help them in 2018.”
For more information on Sophie’s Journey visit the charity’s Facebook page: https://www.facebook.com/SophiesCancerJourney/.
Notes for editors:
About Shooting Star
- Shooting Star was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
- Based in Lincoln, Shooting Star works for local and national public and private sector clients across a wide range of sectors including education, leisure and tourism, property, retail, finance, manufacturing and construction.
- Previous charities which Shooting Star has supported include Lincolnshire Sports Partnership, STRUT, Lincoln Women’s Aid, Candles, The Ally Cadence Trust for Spinal Muscular Atrophy, The Ethan Maull ‘Up Yours To Cancer!’ Foundation, Lincolnshire YMCA, Children’s Bereavement Centre and Marmalade Trust.
About Sophie’s Journey
- Sophie’s Journey is a registered charity that provides a week’s free stay at Golden Sands holiday park in Mablethorpe to families with a child who is currently being treated for cancer.
- The charity’s services are open to anyone living in Lincolnshire.
- The charity aims to help children living with cancer enjoy a short holiday with their families, providing a break from treatment and a reminder of what it is like to be children.
- For more information visit the Facebook page https://www.facebook.com/Sophi…
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