Key elements in your marketing strategy
As part of your strategy, it is vital for every company to have basic marketing elements in place so that the visual style and messaging remains consistent.
Mission statement, vision, values, brand personality, tone of voice, visual style, goals and objectives, target audiences, competitors, key messages all must be identified and agreed to ensure your marketing is effective. Sharing this information with staff and third-party contractors acting on your behalf is important for clarity and consistency.
