Marketing Strategy | Shooting Star

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How to create an effective marketing strategy

As part of your strategy, it is vital for every company to have basic marketing elements in place so that the visual style and messaging remains consistent.

Mission statement, vision, values, brand personality, tone of voice, visual style, goals and objectives, target audiences, competitors, key messages all must be identified and agreed to ensure your marketing is effective. Sharing this information with staff and third-party contractors acting on your behalf is important for clarity and consistency.

A marketing strategy is a plan a business uses to reach and persuade its target customers to buy its products or services.

It helps identify:

Who the customers are (target audience)

What the business wants to achieve with them (goals like brand awareness, lead generation, etc.)

How it will attract them (through specific messaging, channels like social media, email, etc.)

Why it will work (the unique value it brings to the customers)

A good strategy combines insights about the audience, sets clear objectives, and outlines practical steps to achieve them— helping the business grow and stay competitive.

A well defined marketing strategy provides a roadmap for all marketing efforts. It helps businesses allocate resources and budgets effectively, stay consistent with their messaging, target the right audience and measure the success of their campaigns. Without a strategy, marketing efforts may be uncoordinated and less effective.

A marketing strategy outlines the overall approach to achieving long-term goals, focusing on what needs to be done (target audience, positioning, and messaging). A marketing plan is a detailed blueprint that describes how the strategy will be implemented, including specific campaigns, timelines, budgets, tactics and key messages.

An integrated approach

While we love the results you can generate with PR, we also strongly believe that it’s more effective as part of a comprehensive marketing strategy. We believe in a holistic approach, ensuring that marketing, PR and digital elements are combined for stronger results.

Our team will work alongside you to understand your business objectives and devise an effective marketing strategy. We can help you identify your target market(s) and audience(s), tailor your products and services to meet their needs and increase sales.