SEO Services | Shooting Star

What is Search Engine Optimisation (SEO)?

SEO is the process of implementing best practices to improve your website and help it rank higher in Search Engine Results Pages (SERPs). Organic search results are the unpaid listings that are generated once someone enters a question into a search engine. These listings are more trusted than paid ads as it is information that has been ranked higher by Google as the most relevant answer to your question.

Google ranks pages on your website by scanning and indexing them based on authority and usefulness to the user. It considers a website’s technical SEO, so how quickly your pages load and if it contains high-quality links to other content, as well as analysing if the on-page content is unique and helpful.

Making small changes to your SEO can make a noticeable impact to your business.

We look at historic website data, search keyword trends, and technical performance and undertake an SEO audit to fully understand the engagement on the pages. We can analyse the results of Google Analytics, focusing on periods of interaction and the visitors to ensure your website is performing effectively, identify positive and negative keywords suited to each target market and review keywords against those of your competitors before forming a strategy to optimise your own site.

If you would like to find out more, get in touch.

SEO, or search engine optimisation, is the process of optimising a website or web page to improve its visibility on search engines like Google. The goal is to attract more organic traffic by ranking higher in search engine results pages by using keywords, accurate and relevant content and earning backlinks to your site from credible sources.

On-page SEO involves optimising elements on your website, such as content, titles, meta descriptions, images and internal links.

Off-page SEO refers to external factors, primarily backlinks, which are links from other sites pointing to your website. Off-page SEO builds credibility and authority.

SEO is a long-term strategy, and it typically takes several months to start seeing significant results. Timelines depend on factors like competition, keyword difficulty and the quality of your SEO efforts.

Keywords are the specific words or phrases that users type into search engines like Google. Identifying and using the right keywords helps search engines understand your content and increases your chances of ranking for relevant searches.