Getting noticed today is harder than ever. So many great brands struggle to get meaningful press coverage, build trust with new audiences and stand out in crowded markets. That’s where we come in. At Shooting Star, we combine PR, digital strategy and data-driven campaigns to get your brand seen in the right places and by the right people.
Founded in 1981, Lincoln based Micrometric is a European leader in the laser processing of materials.
Micrometric is a long-standing client and appointed Shooting Star in 2019 to assist in building brand awareness and raising its profile in key sectors.
“Shooting Star have been exceptional for us. They have helped us develop our online presence including supporting with project managing the design and build of our website and to set up our social media channels. We’ve seen increases in good quality leads as a result.”
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Public relations is about more that just exposure, it’s about shaping how your business is perceived. Done well, PR builds credibility, strengthens your reputation and ensures your message reaches the people who matter the most.
Customers, competitors and the media are likely already forming opinions based on what they see and hear about your brand. PR gives you the opportunity to take control of that narrative, guiding how your business is talked about and understood.
Rather than taking a one-size-fits-all approach, we focus on the strategies that will have the greatest impact for you. From targeted media outreach to creative campaigns, we tailor our approach to align with your goals and audience so your brand doesn’t just get noticed, it stands out for the right reasons.
Public relations (PR) is about building your reputation and getting your business seen by the right people. Rather than paying for advertising, PR focuses on earning media coverage, creating compelling stories and positioning your business as an expert in its field.
At Shooting Star, we take the time to understand your business, identify newsworthy opportunities and create a PR strategy that supports your business objectives. This could include securing media coverage, writing press releases, managing crisis communications, arranging interviews, promoting company milestones and creating thought leadership content. The result is increased awareness, credibility and trust that helps attract customers, employees and investors.
The cost of PR depends on the level of support you need, the size of your business and your objectives. Some organisations need ongoing monthly PR support, while others require help with a specific campaign, product launch or crisis.
At Shooting Star, we offer flexible PR packages tailored to your needs and budget. We always recommend a conversation first so we can understand your goals and provide a proposal that delivers the best value. Investing in PR isn’t just about generating publicity – it’s about building your reputation, increasing brand awareness and supporting long-term business growth.
PR is a long-term investment rather than a quick fix. While some campaigns can generate media coverage within days or weeks, building a strong reputation and consistent profile usually takes months rather than weeks.
We often begin seeing positive results within the first three months, with momentum building over time as your business becomes more visible and recognised. Consistent PR activity helps establish trust with journalists, customers and stakeholders, leading to greater brand awareness, more enquiries and stronger business growth.
We work with ambitious organisations across a wide range of sectors, including manufacturing, construction, education, hospitality, professional services, local authorities and the public sector.
Our team quickly gets to grips with complex industries, turning technical information into engaging stories that resonate with your target audience. Whether you’re looking to raise your profile, launch a new service, attract talent or manage your reputation, we create tailored PR strategies that deliver measurable results. Whatever your sector, our focus is always on helping your organisation become better known, better trusted and better connected with the people who matter most.
