My love for marketing began in 2017 when I was working for a company who compared celebrity clothing to cheaper alternatives. My job was to research the clothing that celebs wore at events and upload the information to our website. I would then link to affiliate websites to the cheaper alternatives. Little did I know this was a small part of digital marketing.  

From then on, my passion was marketing! I wanted to learn more and more about it, I couldn’t get enough of it. After some research, I decided to complete a level 3 apprenticeship as it allowed me to learn while I earnt. I received a distinction and moved onto a level 4 marketing executive apprenticeship. This was the best step for me as it grew my knowledge but also opened my mind to business operations. Throughout my apprenticeships my skills in videography, design, and SEO grew. A key skill all digital marketers must have is understanding how people act and consume content. It’s all phycological and once you understand this, then you have the key to produce engaging content that is easy to use and navigate. 

In the last 7 years I have worked for many amazing companies in different industries including education, manufacturing, garage tools & equipment and technology. Each industry and business have a unique audience that I define and target with your product/service. Marketing is so much more than your product though, it’s your culture, personality, beliefs, passions all showcased to your audience.