I began life as a newspaper reporter, and deep down I’m a writer and a newshound at heart. I also tried my hand at radio reporting, teaching and magazine editing before moving into PR as Press and Media Relations Manager at the new University of Lincoln.  

In my first PR role I set up the university’s Lincoln-based press office and delivered a strategy for keeping the university in the hearts and minds of Lincoln people, for whom living in a university was a new experience. I learned a lot about reputation management, proactive media relations, leading a team and translating what academics say into language that ordinary people can understand! 

My strengths are my copywriting, my PR instincts and my ability to unearth and craft stories for clients that engage their audiences. Along the way I’ve become a marketing all-rounder too, though we have experts in house who know more about that side of the business than I do! 

 I believe I’m a good leader and a good client account manager – our philosophy is to treat our team and our clients as we would wish to be treated, and to go the extra mile to make sure we keep our clients and staff happy.