It takes an average of seven interactions with your brand before a purchase will take place. A purchase doesn’t have to mean a ‘sale’ in the traditional sense; it could mean a valuable lead enquiry.
With this in mind, it can often take six to 12 months to see any return on your marketing efforts, which is why it is crucial to have a well thought out marketing plan that is promoting your company across various channels throughout the year.
A marketing plan outlines what will happen and when. It covers the main goals, target audience, budget, key messages, and specific tactics (like advertising, social media, events, or promotions) that the business will use to reach its audience. It helps guide all marketing activities, keeps the team focused and ensures resources are used effectively to grow the brand and drive sales.
A marketing strategy outlines the overall approach to achieving long-term goals, focusing on what needs to be done (target audience, positioning, and messaging).
A marketing plan is a detailed blueprint that describes how the strategy will be implemented, including specific campaigns, timelines, budgets, and tactics, key messages, and specific assets.
Common marketing tactics include:
A marketing plan should be reviewed and updated regularly, usually on a quarterly or annual basis. Updates may be necessary if there are changes in market conditions, consumer behaviour, business goals, or after evaluating the results of ongoing campaigns.
We’re well practised at creating a detailed plan of activity which includes day-to-day marketing efforts as well as creative campaigns around key times of the year, company news and opportunities you can take advantage of, such as trade shows or exhibitions.
Creating and delivering a marketing plan effectively across all your channels is time consuming, so if you need help then contact our stars for a no-obligation chat.
