Beatson Clark is one of six glass packaging manufacturers in the UK, employing 350 people at its Rotherham plant. The company, which makes glass bottles and jars for the food, beverage and pharmaceutical sectors, appointed Shooting Star in 2011 to help raise its profile in the national trade press and regional media, as well as online.
We took over from an existing, long-standing PR partner so our initial aim was to provide a seamless transition from one agency to another. Beatson Clark focuses its PR activity on product news stories and topical comment in trade media (packaging, FMCG, food, drink and brewing).
As well as providing ongoing PR support in the form of news releases, articles, blogs, comment pieces and features, we also helped Beatson Clark to establish a social media presence, setting up and managing Twitter (X), Facebook and Linkedin accounts. Shooting Star initially focused on understanding the business and building on existing relationships with key journalists in the food, drink and packaging trade press.
We work closely with Beatson Clark’s in-house marketing team, developing story ideas, pitching and writing features, placing paid-for editorial, managing social media accounts and issuing news releases about the company’s activities. We provide the editorial content for Glass Business, Beatson Clark’s regular newsletter, we carry out Search Engine Optimisation work to ensure that the wesbite is easily found by search engines, and we shoot and edit video case studies highlighting Beatson Clark’s customers.
PR is at the forefront of our marketing strategy and it is vital for us to work with an agency that understands our business and can be an extension to our team. We have a great relationship with Shooting Star, who continually produce great results. They are not only skilled in writing, but they also offer new ideas for us to get the most from our coverage in the trade press and explore new ways of promoting the company.
