The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Your business is closed, or extremely quiet. Your staff have been furloughed and are sitting at home.

Recently I was invited to talk to University of Lincoln students, along with our director Kate Strawson, about the importance of work experience and general advice for third year students wanting to boost their career prospects.

When it is utilised to its full potential, public relations is a force to be reckoned with. At its core, public relations is about creating content that tells an authentic brand story and builds the image that you want for a brand.

Happy National Bubble Wrap Day? Happy Hug a Plumber Day? Happy Kevin Day!