P&O Ferries made a drastic decision last week to make hundreds of staff redundant in order to reduce spending and keep business afloat. But at what cost has this come to its reputation? Account Executive Molly dives into the story’s timeline of PR faux pas here.

At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.

"I really enjoyed my week with Shooting Star, and I would definitely recommend completing your work experience here."

"It was a great feeling to have a piece of my work valued in a professional setting,"

Shooting Star is launching a series of mini-workshops from 22nd November to help you get answers to some of the most common marketing questions!

The Government’s COVID-19 roadmap out of lockdown in England is currently on track which means that as of today (Monday 12th April) the next milestone has been reached – and outdoor hospitality along with gyms, shops, beauty salons and hairdressers are able to open their doors once again. But there is one vital ingredient to ensure a smooth-sailing re-opening – and that’s preparation!