Many businesses and organisations mistakenly think they are immune from bad publicity, which is why when a negative news story does rear its ugly head, it often has a devastating effect. A badly handled customer complaint, redundancies or an accident in the workplace can all result in a bad news story – and failing to prepare for all eventualities is a recipe for disaster.

Does the thought of giving a media interview make you want to run a mile?

Like it or not, Christmas adverts are already dominating our screens and last week supermarket chain Iceland surprised us all with its controversial campaign. Senior Account Executive Zoe shares why she thinks it’s paid off…

Over the years, we’ve had several former print and broadcast journalists in our team. Currently, the total stands at three, so you could say we know a little bit about the relationship between PRs and journalists.

Getting to know your community can help shape your future marketing strategy. Consider community engagement as free market research to develop a target profile.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…