Contrary to popular belief, you don’t have to have the budget of the likes of Virgin or Apple to market your business.

Anyone who shows an interest in a business or organisation’s services or products and intends to use them in the future can be classed as a lead.

We often get approached by new clients who say they’ve tried pitching their stories to journalists only to encounter all sorts of problems and challenges.

We understand that not everyone has had experience of using an agency to support their business before, so we thought we’d dispel some of the myths and reassure you that there are many benefits!

Work experience placements are not easy to come by: I would guess that for every place we offer we have about 10 hopeful students or graduates emailing in their CVs. Follow our advice to make the most of your time spent in the real working world.

When it comes to selling a location or business, sometimes the old methods are the best. Press trips have long been a staple of promotion to the press. However, their changing nature means now they cater to bloggers and online journalists too.