Like it or not, Christmas adverts are already dominating our screens and last week supermarket chain Iceland surprised us all with its controversial campaign. Senior Account Executive Zoe shares why she thinks it’s paid off…

Over the years, we’ve had several former print and broadcast journalists in our team. Currently, the total stands at three, so you could say we know a little bit about the relationship between PRs and journalists.

Getting to know your community can help shape your future marketing strategy. Consider community engagement as free market research to develop a target profile.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Contrary to popular belief, you don’t have to have the budget of the likes of Virgin or Apple to market your business.

Anyone who shows an interest in a business or organisation’s services or products and intends to use them in the future can be classed as a lead.