BRIC is Shooting Star’s Chosen Charity
A Lincolnshire charity that provides support for vulnerable children and families will benefit from a year’s free PR and marketing support courtesy of award-winning agency Shooting Star.
BRIC (Building Resilience in Communities) has been selected by the Lincoln-based PR, marketing and digital agency as its charity of the year for 2023.
BRIC, based in Gainsborough, supports vulnerable children and their families across Lincolnshire. The team have changed the lives of thousands of children and their families since 1984.
They provide emotional support and practical help to get them back on their feet after dealing with issues such as illness, disability, abuse, isolation, and the demands of having a young family.
Shooting Star will work with the charity on a pro bono basis throughout 2023 providing them with PR, marketing, social media and event support.
The agency will also stage its annual Chippy Quiz to raise funds for BRIC.
Kamila Zolotar, the Community Engagement Manager at BRIC, said: “We are incredibly grateful to Shooting Star for choosing us as their charity of the year for 2023.
“We are at our best when we support each other, and we are certain that the relationship with Shooting Star will help us raise awareness of the vital work we do to support vulnerable children and their families in Lincolnshire.
“It’s so wonderful to know that we have them on board supporting us because reaching the most vulnerable in the communities at the earliest opportunity, actively promoting the good emotional health and well-being of children, adults, and communities and yet demonstrating the best possible impact for the best value is what we are focused on.
“This makes the wonderful start to the year for the whole team at BRIC.”
BRIC offers a range of support for families that may be struggling. Its Happier Families project provides support for children and their families to enable them to feel less isolated, healthier, and happier together.
The support could be offered over the telephone, online or by a Family Support Mentor visiting the home, or by accessing a community activity, whichever is right for the family at the time.
Kids’ Patch is BRIC’s community garden project, providing weekly activities in one of its community spaces across Lincolnshire, connecting children and their families with food, nature, and their community.
The spaces provide an opportunity for parents and their children to spend time outdoors to reduce isolation and improve resilience, health, and happiness. The sessions run all year, and in all weathers, with everyone enjoying the fresh air and learning more about the environment and where food comes from.
Jez Ashberry, a Director at Shooting Star, said: “The whole Shooting Star team is looking forward to working with the charity.
“BRIC will be the 16th charity we have supported since we launched our Charity of the Year scheme in 2009.
“We’re delighted to be helping this fantastic and very worthwhile cause. We know all about the important work BRIC does for people within Lincolnshire communities, and we’re really pleased to be supporting them through the coming year!”
Other charities to have benefited from Shooting Star’s help over the years include Headway Lincolnshire, The Bearded Fishermen, Help Us Grieve, Help Me, I’m Fine and Sophie’s Journey.
For a full list visit Shooting Star’s charity page.
Notes for editors:
About BRIC:
- Delivering support across Lincolnshire, a vast rural county, has meant BRIC needed to continually adapt and grow. The charity emerged in 2016 from the merger of eight local partners across the county.
- In 2020 the organisation went through a rebrand, a new vision and a fresh approach allowing it to be more responsive and focused on the needs of local children and their families.
- BRIC is governed by a local board of trustees made up of members of the community with the skills and passion to lead the charity, ensuring the safe and effective delivery of BRIC’s objectives for existing and future beneficiaries.
About Shooting Star:
- Shooting Star was founded in 2006 by Kate Strawson and Jez Ashberry and became incorporated as a company limited by guarantee in 2007.
- Based in Lincoln, Shooting Star works for local and national public and private sector clients across a wide range of sectors including education, leisure and tourism, property, retail, finance, manufacturing and construction.
- The company offers a full range of PR, marketing and digital services.
- The agency has been nominated for and won a number of industry awards, including:
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- silver and gold at the Yorkshire and Lincolnshire CIPR PRide Awards 2015
- silver in the Yorkshire and Lincolnshire CIPR PRide Awards 2017
- gold in the South of England and Channel Islands CIPR PRide Awards 2017
- shortlisted in the PRCA Dare awards 2019
- finalist at the Lincolnshire Tech and Innovation Awards 2019
- shortlisted for The Drum Awards for B2B 2022
- shortlisted for three awards at the UK Digital Excellence Awards 2023