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Richard has over 30 years industry experience, he even created and executed the online ShareaCoke campaign across Europe in 2014.
Sara’s consultancy business, Virtubrand, helps businesses conceive and deliver bold strategy, transformation and innovation programmes to unlock and empower growth.
Jo is an award-winning creativity, innovation and leadership coach, and founder of Propulsion Coaching.
Productivity Programme

Think Productivity and Boost Your Business Growth

The University of Lincoln’s Productivity Programme will host its first mini-conference of 2021 on Wednesday 17th November.

The Think Productivity event will feature renowned guest speakers, workshops and takeaway exercises to teach you the elements of productivity and the blockers you must avoid.

The day will be hosted by Richard Askam, creator of Coca-Cola’s iconic ShareaCoke campaign, and features Sara Scott of Virtubrand and Jo Mason of Propulsion Coaching.

Richard Askam spent 30 years working in the wine business before he took a career turn in 2010 to launch the first personalised champagne gifts in the UK as an antidote to the commoditisation of the wine market in the UK.

This led him to the doors of Coca-Cola where he created and executed the online ShareaCoke campaign across Europe in 2014. Over the following two years, Richard created similarly successful personalised campaigns for the likes of Unilever, Barclays, Vodafone and McVitie’s before becoming a renowned full-time speaker, debuting as a TED Talker in 2017.

Richard is an expert in conversation, an invaluable skill in a world where businesses must adapt to the conversation of their customers, and over the last few years has become an accomplished host and MC for business events both online and in person!

Jo Mason is an award-winning creativity, innovation and leadership coach, and founder of Propulsion Coaching, providing coaching and training services to individuals and businesses across multiple sectors, particularly those within the STEM (Science Technology Engineering Mathematics) professions.

Based in the University of Lincoln’s Business Enterprise Centre, Jo has supported both students and professionals in their start-up and scale-up journeys, as well as contributing to the wider business community. Jo also contributes widely in a voluntary capacity as a leadership and management mentor, a coach mentor, a TEDx coach and as a STEM ambassador.

Sara Scott is a career creative with 25 years’ experience as a writer, agency director, brand planner and marketing strategist. In recent years, she has embarked on a transformational learning journey to explore the role of creativity and innovation at work, both in business and for individuals looking to connect their purpose and passion to unlock the potential of their most authentic selves.

Sara’s consultancy business, Virtubrand, helps businesses large and small to conceive and deliver bold strategy, transformation, and innovation programmes to unlock and empower growth.

Entrance to the conference is free. To book your place at the conference click here: https://productivityprogramme.co.uk/event/think-productivity/

  • Date: 17th November 2021
  • Time: 09:00 – 13:00
  • Location: The Showroom, Tritton Road, Lincoln

Please note tickets are limited to one person per company for this event, eligible businesses only. In the event of unforeseen Covid-19 government restrictions, the session will be moved online and carried out virtually.


Notes for editors:

  • The Productivity Programme was launched following the success of the Innovation Programme delivered by the University of Lincoln, which has helped over 500 businesses through funding innovative ideas and practical advice.
  • The Productivity Programme was officially launched on 11th September 2019 and is designed to enable SMEs to advance and develop their ambitions – driving levels of productivity and investment as well as collaborative engagement leading to new products, processes and services and creating exploiting new markets.
  • The programme is open to businesses previously supported by the Innovation Programme and new businesses.
  • The programme, which is led by the University of Lincoln and the European Regional Development Fund (ERDF) offers various strands of business support including proof of concept grants, productivity vouchers, graduate internships, business advice, a growth graduate enterprise programme and events.
  • The project has received funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund.
  • Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

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