Building relationships with journalists to secure coverage

The importance of media relations

We know that forging good working relationships with key media contacts isn’t all about wining and dining: it’s about understanding what they want and responding to their requests at lightning speed.

Building credibility and trust

Since Shooting Star was established in 2006, we have built strong relationships with journalists locally and nationally by working for private and public sector clients across a wide range of sectors.

In fact, we’re so well known as an agency that journalists often approach us and our clients for contributions. However, if we aren’t already familiar with the people at the publication, website or blog you want to target, then we’ll make it our business to get to know them.

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