Effective marketing materials to promote your company

Without promotion, something terrible happens… nothing!

A company’s marketing plan will detail where, when and how you deliver your marketing materials so that your marketing is as effective as possible.

Marketing materials can often become messy especially when different people get involved to design or write material on your behalf, which is why it’s so important to define your written and visual style as part of your marketing strategy first.

Let Shooting Star be your one-stop shop for all your marketing needs. Our team have resources and capabilities in house to produce a range of marketing materials, but we also work with trusted suppliers to create eye-catching photos, videos, flyers, logos, and social media graphics to name just a few!

Marketing materials are any items, content, or collateral used by a business to promote its products, services, or brand. These materials help communicate the company’s value proposition, build awareness, and engage customers. Marketing materials include graphics, imagery, video, and written text.

Print materials: Brochures, flyers, posters, business cards, and catalogues

Digital materials: Website content, email newsletters, social media posts, digital brochures, and eBooks

Multimedia: Videos, infographics, podcasts, webinars

Sales materials: Case studies, whitepapers, presentations, and product demos

Advertising: Print ads, digital ads, banners, and billboards

Choose marketing materials based on your target audience, marketing goals, and budget. For instance, if your audience is active online, digital marketing materials like social media content and email campaigns may be more effective. For local events, printed materials like flyers or brochures are more appropriate.

Printed marketing materials include brochures, business cards, posters, flyers, catalogues, and banners. While digital marketing is growing, print materials are still effective in many settings, such as trade shows, networking events, and in-store promotions, where physical items leave a lasting impression.