APSS

APSS provides commercial interior design solutions to create a fresh, new look for businesses across a range of sectors including commercial, industrial, retail, leisure, medical/healthcare, manufacturing and education. 

APSS works with clients to design and create efficient and productive workspaces which help boost staff morale and create a lasting impression, taking the stress out of the process. This includes complete design and fit out services. 

The company wanted to raise its profile across the East Midlands to a broader B2B audience and appointed Shooting Star in 2023 to assist in developing a marketing and communication strategy. 

Shooting Star’s approach was to first undertake an audit of current marketing and social media channels so that we could identify gaps.  We then created a strategic marketing calendar with key activities planned over a 12-month period. 

We helped APSS to raise its profile through PR support including drafting and issuing news releases, pitching news stories, writing case studies, social media management and content creation.  

We worked with the marketing team to launch the new APSS and TPS showroom with a VIP event for customers and key stakeholders. We provided event management support including logistics, catering, media outreach, name badges and attending on the day to welcome guests and ensure the smooth running of the event. 

We continue to work closely with the APSS team to create and activate the ongoing marketing and communications plans.