Where would McDonald’s be without its golden arches? Or Coca-Cola without its classic signature scrawl? There are so many big and small businesses that have nailed their branding and have benefitted from increased customer loyalty and greater recognition.
The key to successful branding is knowing your audience, having a unique and creative vision, and consistency. It is first important to define your mission statement, vision and values in your marketing strategy which gives a starting point for your branding.