Digital PR | Shooting Star

Use digital PR to boost your online presence

In short, digital PR is a method of enhancing and raising awareness of your business by promoting newsworthy content through internet-based strategies such as social media, Search Engine Optimisation (SEO), backlinks and content marketing.

Digital PR is important because it helps promote your business’ name and positively enhances its reputation by communicating effectively with its audiences. For the best results, it should be used in tandem with traditional PR tactics such as building media relations, copywriting, and events.

Digital PR forms part of a longer term strategy to get your business noticed

So, where the end goal of digital marketing focuses on creating a sale or conversion, digital PR focuses more on brand image and awareness, which contributes to the decision to invest in your product or service. This is because digital PR campaigns can be rolled out over a significant period to provide a sustained and targeted effort to maintain your brand’s presence among competitors, rather than directly selling a specific product or search.

If you want to learn more and get started in a digital PR strategy, get in touch with our friendly team.

Digital PR is a strategy that uses online channels to build and manage a brand’s reputation, enhance visibility, and generate organic links back to a website. Tactics include press releases, influencer collaborations, guest posts, media outreach and social media engagement.

Digital PR focuses on online platforms, including websites, blogs, social media and influencer networks, to reach a global audience. It is data-driven, with trackable results like website traffic and social shares.

Traditional PR often targets print, television and radio outlets to reach audiences through more direct, regional channels. Results can be harder to measure accurately.

Digital PR complements SEO by securing high-quality backlinks from reputable sites, which can improve a website’s authority and search engine ranking. Positive mentions and content placements in popular publications also boost brand credibility and drive organic traffic.