Digital Marketing Strategy

Why do I need a digital marketing strategy?

In today’s fast-paced world it’s important to have some sort of online presence. Most people take to Google as the first step to getting their questions answered, and your company should be on that first Google results page to answer your customer’s questions.

Every company should have an online presence. At the very least a Google Business Profile is essential to give credibility to your business, but a website is even better. Every time your company shares information on social media, features in a news story, sends out an e-newsletter, it is a potential touch point to your customers resulting in a sale or valuable lead for your business.

There are endless elements to consider when creating a digital marketing strategy, from SEO to social media adverts. We can help you to develop a strategy in paid, owned and earned media to reach your target market.

A digital marketing strategy outlines how a business will use digital channels (like social media, SEO, email, and paid advertising) to reach its target audience, build brand awareness, generate leads and convert customers. It involves setting goals, choosing the right platforms and defining tactics to achieve those goals.

A strategy helps businesses focus on their goals, use resources efficiently and create a cohesive approach across multiple channels. It ensures that each effort contributes toward measurable objectives and helps avoid wasted time and budget.

Essential components include:

Goal setting and KPIs

Audience research and persona development

Competitive analysis

Channel selection (SEO, social media, email, PPC, etc.)

Content planning

Budget allocation

Measurement and analytics

Goals should be SMART: specific, measurable, achievable, relevant and timebound. Examples might include increasing website traffic by 20% in three months or generating 25 qualified leads per month. Clear goals guide the strategy and help measure success.