Marketing, PR, Events Management
Overview
Founded in 1981, Micrometric is a European leader in the laser processing of materials and uses an array of laser manufacturing services to produce fine parts and precision components for international customers across many sectors including aerospace, medical, automotive, electronics and oil and gas.
Objectives
Micrometric is a long-standing client and appointed Shooting Star in 2019 to assist in building brand awareness and raising its profile in key sectors.
Key objectives:
Approach
Shooting Star’s approach was to first undertake an audit of the PR and marketing activity to fully understand the brand. We then created a strategic marketing and communications plan with key activities over a 12-month period.
We helped Micrometric to raise its profile through PR support, project managing the build of a new website, setting up social channels including LinkedIn, Instagram and Facebook, content creation and using its 40th anniversary year as a platform to secure features in sector media and amplify key messages.
We continue to work closely with Micrometric as an extension of its team to manage the social media channels, develop creative content including video, plan and activate paid media campaigns to drive traffic to the website, issue news releases, pitch news stories to journalists, write features and blogs, organise regular customer newsletters and support with event management. As part of its CSR strategy for the past few years Micrometric has sponsored the annual Shooting Star Chippy Quiz which supports local charities.
Results
Shooting Star have been exceptional for us. They have helped us develop our online presence including supporting with project managing the design and build of our website and to set up our social media channels. We’ve seen increases in good quality leads as a result.
Shooting Star has been adept at communicating our key messages and services to our target audience so this has helped to raise our profile.
They are also great at managing events including the annual Chippy Quiz which we have sponsored for the past couple of years to support local charities.
