Social Media Exec Elliot Dickinson joined Shooting Star in April. Let's get to know them...

Self-described ‘free speech absolutist’ Elon Musk has managed to go from being banned from tweeting about Tesla’s commercial affairs to buying the whole of Twitter - but what does this mean for the platform?

Social media engagement is key in telling you if, how and when people respond to your posts. These responses can help you create more effective content, targeting your audiences’ interests, hobbies and expectations.

Here at Shooting Star we have always prioritised the wellbeing of our team and made an effort to ensure our colleagues are happy and fulfilled at work.

Marketers rejoice! April Fool’s Day is upon us once more, and in-house and agency teams across the globe will finally be able to stray from their routine content plans by getting creative with pranks, joke collaborations and fake product launches.

P&O Ferries made a drastic decision last week to make hundreds of staff redundant in order to reduce spending and keep business afloat. But at what cost has this come to its reputation? Account Executive Molly dives into the story’s timeline of PR faux pas here.