The new rules of PR and marketing

The new rules of PR and marketing

When I began my career three decades ago there was a very clear divide between public relations and marketing. The job of an old school PR practitioner was to write news releases, schmooze journalists and use all the tricks of the trade to wangle some decent press coverage for your client or employer. Most press officers had started life as reporters and there were unspoken rules which both sides understood and adhered to.

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