Demand is rising for authenticity on social media and trust in influencers is declining. Consumers are spending less time on apps where they feel like the content is too curated, and instead are opting to use apps like TikTok, and the new kid on the block, BeReal.

Recent court cases in Austria and France have resulted in rulings against Google’s Universal Analytics in its current form. They relate primarily to the use of cookies, a small piece of code installed onto your computer that allow for tracking.

Work experience can be a daunting prospect - all the fresh faces and alien environments may at first seem scary. It is a unique experience for everyone with a variety of organisations and industries offering placements. However, there’s no need to be nervous; GCSE student Leon Armstong, who spent a week getting work experience in our office, has written eight essential tips that will help you make the most of the opportunity.

TikTok trends come and go; they are the fast fashion of the marketing world. Today’s news is tomorrow’s chip paper - almost literally in the case of Binley Mega Chippy, aka, TikTok’s latest obsession.

Junior Account Exec Tamzin Burch joined Shooting Star this week. Let's get to know her...

Video production doesn’t have to cost a small fortune, and it doesn’t have to be DIY either.