Marketing for Good: How should businesses communicate their green credentials?
Journalism graduate Rhianna Stephenson spent a week with us on work experience and has explored the subject of greenwashing and greenhushing in our latest blog.
We’ve enjoyed a busy first quarter of 2025 and we’re delighted to have secured campaign work with three new clients (and one not so new!).
Third-year University of Lincoln journalism student Izzy Ames is no stranger to understanding the power of video marketing in a world where news and information is now digestible in short-form video snippets. She outlines how video can help build stronger relationships with your customers in her blog post, which she wrote while on work experience at Shooting Star.
Attracting and retaining top talent is still a major challenge for businesses. Standing out as an employer of choice is difficult, especially when you can’t afford to pay top whack; but employer branding can make a huge difference.
Guest speaker at our Caffeine Club networking event, which we run in conjunction with the University of Lincoln Enterprise and Innovation Chang Ge is our guest blogger this month. As a Senior Lecturer and Programme Leader of Help to Grow: Management Course at the University of Lincoln, Chang has first-hand knowledge of the struggles Lincolnshire SMEs face.
Our Charity of the year for 2025 is Thistles Market Garden in Sutterton, near Boston.
We are delighted to announce that our 10th annual Chippy Quiz at The Elite Fish & Chip Company on Tritton Road, Lincoln raised an impressive £1,571.73 for The Network, our Charity of the Year during 2024.
Discover the top marketing trends for 2025, including the rise of video content, interactive experiences, sustainability initiatives, ESG-focused event management, AI-driven personalisation, and the growing use of social media for search.
It’s that time of year: pumpkins, spooky décor, last-minute costume shopping, and everything you can imagine covered in cobwebs and creepy crawlies. For those who love Halloween, it’s a fun day, but for marketers, it’s a chance to get creative!
We love to give a little bit back to our local community, which is why every year we adopt a charity or not-for-profit organisation that needs a little help raising its profile and creating awareness.
Public relations, or PR, is all about communicating with the public and building a positive reputation for your business.
Fostering a good relationship with the public and wider stakeholders is vital for organisations of all sizes, meaning that PR should always be a part of your wider marketing strategy.
It can sometimes be tricky knowing where to start when it comes to the world of public relations, so this blog covers the basics of creating a PR strategy and plan.
