Strategy

Shooting Star has kickstarted 2024 with two new additions to the team. In this blog we get to know Jacob, our newest recruit… 

We are practising what we preach and have launched a new campaign to show businesses how we can help them juggle their PR, marketing and digital needs. 

Social media engagement is key in telling you if, how and when people respond to your posts. These responses can help you create more effective content, targeting your audiences’ interests, hobbies and expectations.

Our Senior Account Manager Maz Davis has over 25 years’ experience in brand marketing and shares some valuable insight on the differences between a marketing strategy and a marketing plan.

Now that lockdown restrictions have started to ease across most parts of the country and most businesses are able to open their doors once more, firms should now be turning their attention to the next stage – forward planning.

Creating a marketing and communications plan for your business is no mean feat, especially if you don’t have a dedicated person or team in place. Here’s our step-by-step guide to creating an effective marketing plan.

For charities and organisations that rely on the generosity of supporters, effective PR and marketing is crucial. Here are some simple and cost-effective ideas for promoting your cause…

Whether you work as part of the communications team or you’re a sole trader or a small enterprise, the day-to-day running of your business can be a daunting task. Throw in the need to promote what you do and it sometimes feels as if there aren’t enough hours in the day!

Facebook and Twitter have recently introduced features that allow anyone (even your competitors) to view your current ads without admin access.

Events such as the royal wedding are not only cause for national celebration, they also present marketing opportunities for businesses up and down the country.