Marketing

Scrolling for hours and not realising where the time went; we’ve all done it. So how can businesses use short-form videos as an opportunity? They need to understand how they can stop the scroll.

Brands wanted to partner with celebrities and social media stars with millions of followers to put their products in front of as many people as possible. But social media has evolved and so has consumer behaviour.  

When did you last feel like a kid again? Not in a big, life-changing way. Just a small moment where something familiar stopped you in your tracks and took you straight back. Brands have spent a lot of time and money learning how to create that feeling on demand. And in 2026, they have perfected it. 

Our long-standing glass packaging client Beatson Clark won a grand total of six industry awards last year, with a little bit of help from Shooting Star! 

Riseholme College business student and jewellery entrepreneur Meghan Barnard has just spent a week getting some work experience with us. In this guest blog she shares some top tips on making the most of the internet to boost your business. You can follow Meghan’s business on Instagram @handmade_jewellery_by_meghan.

Most people find it hard to start thinking about their plans for the New Year, but you’ll thank yourself soon enough. Taking time out to think about what you want to achieve in 2026 is so important. Also, you should have a good enough understanding by now of what worked well and what didn’t quite go as planned in the previous year. 

Guest blogger Megan Greaves looks at the implications of AI for marketing from the point of view of a psychology graduate.  For the last few years it has been impossible to ignore the growth of AI in marketing. Whether it’s marketing proposals, creating content or predicting consumer behaviour, AI is just about everywhere we look. […]

For what feels like years now, the conversation around AI in marketing has focused on one question: Will AI replace marketers? But in 2025, that question feels ill-informed and outdated. In reality, it isn’t marketer versus AI, it’s marketer working with AI, especially when it comes to content marketing. Marketers are now combining the efficiency […]

Journalism graduate Rhianna Stephenson spent a week with us on work experience and has explored the subject of greenwashing and greenhushing in our latest blog.

Third-year University of Lincoln journalism student Izzy Ames is no stranger to understanding the power of video marketing in a world where news and information is now digestible in short-form video snippets. She outlines how video can help build stronger relationships with your customers in her blog post, which she wrote while on work experience at Shooting Star.