Marketing

Our long-standing glass packaging client Beatson Clark won a grand total of six industry awards last year, with a little bit of help from Shooting Star! 

Riseholme College business student and jewellery entrepreneur Meghan Barnard has just spent a week getting some work experience with us. In this guest blog she shares some top tips on making the most of the internet to boost your business. You can follow Meghan’s business on Instagram @handmade_jewellery_by_meghan.

Every year we receive an overwhelming number of applications from local charities to be our Charity of the Year, but the standout winner this year in our staff vote was Lincolnshire Rural Support Network.

Most people find it hard to start thinking about their plans for the New Year, but you’ll thank yourself soon enough. Taking time out to think about what you want to achieve in 2026 is so important. Also, you should have a good enough understanding by now of what worked well and what didn’t quite go as planned in the previous year. 

Guest blogger Megan Greaves looks at the implications of AI for marketing from the point of view of a psychology graduate.  For the last few years it has been impossible to ignore the growth of AI in marketing. Whether it’s marketing proposals, creating content or predicting consumer behaviour, AI is just about everywhere we look. […]

For what feels like years now, the conversation around AI in marketing has focused on one question: Will AI replace marketers? But in 2025, that question feels ill-informed and outdated. In reality, it isn’t marketer versus AI, it’s marketer working with AI, especially when it comes to content marketing. Marketers are now combining the efficiency […]

Journalism graduate Rhianna Stephenson spent a week with us on work experience and has explored the subject of greenwashing and greenhushing in our latest blog.

Third-year University of Lincoln journalism student Izzy Ames is no stranger to understanding the power of video marketing in a world where news and information is now digestible in short-form video snippets. She outlines how video can help build stronger relationships with your customers in her blog post, which she wrote while on work experience at Shooting Star.

Attracting and retaining top talent is still a major challenge for businesses. Standing out as an employer of choice is difficult, especially when you can’t afford to pay top whack; but employer branding can make a huge difference.

Discover the top marketing trends for 2025, including the rise of video content, interactive experiences, sustainability initiatives, ESG-focused event management, AI-driven personalisation, and the growing use of social media for search.