If you are new to business development, the fun is just beginning!
You don’t need to have a killer strategy. You just need to have a strategy!
Many businesses and organisations mistakenly think they are immune from bad publicity, which is why when a negative news story does rear its ugly head, it often has a devastating effect. A badly handled customer complaint, redundancies or an accident in the workplace can all result in a bad news story – and failing to prepare for all eventualities is a recipe for disaster.