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April Fool’s Day: A Marketer’s Favourite Day of the Year
Marketers rejoice! April Fool’s Day is upon us once more, and in-house and agency teams across the globe will finally be able to stray from their routine content plans by getting creative with pranks, joke collaborations and fake product launches.
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P&O’s Reputation Hits the Rocks: But How Did They Get It So Wrong?
P&O Ferries made a drastic decision last week to make hundreds of staff redundant in order to reduce spending and keep business afloat. But at what cost has this come to its reputation? Account Executive Molly dives into the story’s timeline of PR faux pas here.
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We’re on the Lookout for a Social Media Exec!
We’re looking for a creative and dynamic social media expert to join our friendly team.
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Why Digital PR is Essential to Effective SEO
At one time PR and SEO were seen as two separate disciplines. However, digital marketers now realise that one of the top-ranking factors of SEO is links from high-quality, high domain authority websites like media sites and blogs – and digital PR can help you gain coverage and backlinks on these sites.
