Year: 2024

Discover the top marketing trends for 2025, including the rise of video content, interactive experiences, sustainability initiatives, ESG-focused event management, AI-driven personalisation, and the growing use of social media for search.

It’s that time of year: pumpkins, spooky décor, last-minute costume shopping, and everything you can imagine covered in cobwebs and creepy crawlies. For those who love Halloween, it’s a fun day, but for marketers, it’s a chance to get creative!

We love to give a little bit back to our local community, which is why every year we adopt a charity or not-for-profit organisation that needs a little help raising its profile and creating awareness.

Public relations, or PR, is all about communicating with the public and building a positive reputation for your business.  

Fostering a good relationship with the public and wider stakeholders is vital for organisations of all sizes, meaning that PR should always be a part of your wider marketing strategy. 

It can sometimes be tricky knowing where to start when it comes to the world of public relations, so this blog covers the basics of creating a PR strategy and plan.

Our annual Chippy Quiz is back, offering you a fun evening of quiz questions and a delicious chippy tea while raising money for The Network Lincoln, our Charity of the Year.

University of Huddersfield student Eleanor Barrett recently graduated with a first-class degree in business and marketing. She spent the week at Shooting Star on work experience and wrote this brilliant blog about user-generated content (UGC).

There’s no denying that AI has changed how we approach content creation. Content can be churned out at lightning speed, messages tailored to fit specific audiences, and even content optimised for search engines. 

But how does it compare to human creativity and strategy?

Year 10 school pupil Bella Genney spent a week with us on work experience. Her blog examines the different careers that utilise writing skills and gives an overview of each opportunity.

Sixteen-year-old Henry Farnworth from Banovallum School in Horncastle recently spent a week with us on work experience. Part of our mission as a business is to nurture young talent and we are passionate about helping students and graduates explore their options and get a foot on the career ladder. Here’s what Henry had to say about his week at Shooting Star.

With the 2024 General Election fast approaching, political parties are ramping up their digital campaigns to engage with voters on social media. Hermionie Arakliti looks at political engagement on TikTok, the rules governing political content, and the strategies employed by the major parties.