It’s that time of year: pumpkins, spooky décor, last-minute costume shopping, and everything you can imagine covered in cobwebs and creepy crawlies. For those who love Halloween, it’s a fun day, but for marketers, it’s a chance to get creative!
We love to give a little bit back to our local community, which is why every year we adopt a charity or not-for-profit organisation that needs a little help raising its profile and creating awareness.
Public relations, or PR, is all about communicating with the public and building a positive reputation for your business.
Fostering a good relationship with the public and wider stakeholders is vital for organisations of all sizes, meaning that PR should always be a part of your wider marketing strategy.
It can sometimes be tricky knowing where to start when it comes to the world of public relations, so this blog covers the basics of creating a PR strategy and plan.