Attracting and retaining top talent is still a major challenge for businesses. Standing out as an employer of choice is difficult, especially when you can’t afford to pay top whack; but employer branding can make a huge difference.
Guest speaker at our Caffeine Club networking event, which we run in conjunction with the University of Lincoln Enterprise and Innovation Chang Ge is our guest blogger this month. As a Senior Lecturer and Programme Leader of Help to Grow: Management Course at the University of Lincoln, Chang has first-hand knowledge of the struggles Lincolnshire SMEs face.