There’s no time like the present for the Royal Family: with the Duke and Duchess of Cambridge getting used to life as a family of five and Prince Harry tying the knot this week, 2018 is a big year for the monarchy.
Events such as these are not only cause for national celebration, they also present marketing opportunities for businesses up and down the country.
Here are a few ways we think you could successfully use them to market your business:
Step one: Make the news or event work for your business. In the case of the royal wedding, think about how it can enhance what you already do.
Leading pottery brand Emma Bridgewater has designed some mugs to commemorate Harry and Meghan’s wedding, which is a perfect example of how to integrate the event into what your business already does.
Some businesses will of course find using royal events to market their business easier than others, but if you can find a good enough connection between them and your product or service then you’re on to a winner.
If you’re in the catering, beauty, floristry or entertainment industries, for example, then you’re in with a better chance of being able to successfully work royal festivities into your marketing plan.
Step two: Be original. Yours will not be the only company making the most of the marketing opportunities presented by the royal wedding, so try to do something a bit different that will make you stand out.
Step three: Create your own royal-themed event. Is there any way you could throw a party or some sort of social gathering to mark the occasion? It’s the perfect excuse to get people through your door and have some fun.
Step four: Finally, don’t forget to join in with the festivities on social media. Whether that be on Instagram, Facebook, Twitter, LinkedIn, Snapchat or YouTube, it’s another excuse to get your name out there and you’ll show that your business is staying current.
Events like these serve as a reminder that, no matter how much you plan ahead, you have to be prepared to be flexible with your marketing activity.
If you’d like to discuss this in more detail, or need support with forming or implementing your marketing strategy, please get in touch.