There’s a buzz around the office this week as our client Secret World Wildlife Rescue is featuring in the new series of Countryfile Spring Diaries on BBC One.
Secret World is one of the leading animal rescue charities in the South West. They’ve been saving sick and injured animals for over 25 years and admit over 5,000 animals each year.
The film crew and TV presenter Margherita Taylor visited the charity’s centre in Somerset last month and got first-hand experience on the work carried out each day by the Secret World team.
In total, the BBC spent four days filming. They filmed the rescue of a herring gull with a large fishing lure and barb through its foot, beak and wing as well as the release of a fully recovered hedgehog.
The programme was also able to follow the journeys of some of Secret World’s orphaned animals, including badger cubs Fred and George and a tiny two-week-old fox cub.
As well as rescuing sick, injured and orphaned wildlife, the Somerset-based organisation focuses on successful rehabilitation and release of the animals. The charity has extensive facilities that encourage the recovery of its wildlife patients and, thanks to the generosity of its volunteers and animal lovers across the country, they’re able to provide the animals with round-the-clock care.
We’ve been working with Secret World for almost two years to help them tell their story – and what a story they have! In that time we have worked with their in-house communications team to increase their PR activity regionally and nationally.
Being featured on BBC One provides Secret World with a great platform to show off the great work it does to a national audience. As the organisation relies heavily on public donations, it is hoped that the showcasing of Secret World’s work and passion will encourage more people to support the charity.
Secret World features in three episodes of Countryfile Spring Diaries this week: today (Tuesday 29th May), Wednesday 30th May and Thursday 31st May at 9.15am, BBC One.
If you’re at work, hit the record button!